Biersch to test latest concept in Sebastopol
Sebastopol Brewing Company will close after Halloween and be reopened next year by Dean Biersch, founder of the Gordon Biersch brewery.
MARK ARONOFF/ PDPublished: Tuesday, October 30, 2007 at 3:48 p.m.
Last Modified: Tuesday, October 30, 2007 at 3:48 p.m.
The beer visionary who helped launch the U.S. brewpub craze will test his latest concept in Sebastopol, where he’s buying the local taproom.
Dean Biersch, co-founder of Gordon Biersch Brewing Co., will open Hopmonk Tavern next year in the historic building now occupied by Sebastopol Brewing Co.
Although Biersch is keeping quiet about the details, his new business is expected to be a European-inspired tavern and restaurant, possibly the first in a national chain.
Gordon Biersch brewpubs, sold to a Tennessee company in 1999, now are in 17 locations across the United States.
The beer industry will be closely watching Biersch’s new venture, said Harry Schuhmacher, editor of Beer Business Daily, an online trade publication based in San Antonio, Texas.
Biersch pioneered the art of matching craft-brewed beers with food, Schuhmacher said.
“Beer pairs with a lot more foods than wine,” he said. “He was one of the first to recognize that.”
Gordon Biersch was the first big chain of gourmet brewpubs, Schuhmacher said. While sales remain flat for the largest U.S. beer makers, craft brewers saw business grow 16 percent last year.
Sebastopol Brewing Co. will close Thursday after a blowout Halloween party, said Lisa Sanchez, who owns the business with her husband Steve and another couple, Steve and Tammy Martin.
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