New Masonite plans to be unveiled
Shopping center developer wants site on north edge of Ukiah to be rezoned
The future of the old Masonite plant, shown in this view looking north, will be discussed in a Ukiah forum tonight.
Published: Thursday, March 13, 2008 at 3:29 a.m.
Last Modified: Thursday, March 13, 2008 at 3:29 a.m.
UKIAH -- Developers tonight will unveil revised plans for a $120 million shopping complex at the old Masonite mill site.
The first of three public hearings will begin at 6 p.m. at the Hampton Inn. Others are set for 1 p.m. Friday and 10 a.m. Saturday.
A standing-room-only crowd is expected for tonight's session, which has limited seating.
"If we need to hold more meetings, we will," said architect Jeff Adams of Developers Diversified Realty.
The Ohio-based company is seeking rezoning of the 85-acre Masonite site so it can build Mendocino Crossings, a retail complex that would be nearly as large as Santa Rosa Plaza, the enclosed downtown shopping mall.
Developers say the new center on the northern edge of Ukiah may be anchored by Costco, Target and possibly a Kohl's department store.
Supporters see the center as a means to generate much needed sales tax revenue for the county, while cementing Ukiah's future as a regional trading hub for Mendocino, western Lake, southern Humboldt and northern Sonoma counties. The complex could pump $2 million a year into county coffers, and provide several hundred new retail jobs.
Critics, however, fear the project would alter the rural nature of the Ukiah Valley and create a suburban shopping environment in place of a small-town lifestyle.
Adams said Wednesday that the revised plans to be presented publicly for the first time tonight reflect the concerns that have been expressed.
"People will see flexible designs. We envision making even more changes as the result of the community meetings," said Adams.
Adams declined to discuss specifics of what will be presented tonight, but said, "We've taken a very large site and broken it down into neighborhoods with multiple options."
Among the "neighborhoods" is a live-work area and a limited number of residential units, said Adams.
Adams also said the project will feature the latest in "green" building technologies.
The technical team that developed the plans, along with representatives of the local design firm of Ruff & Associates will be present tonight.
"We want to answer as many questions as there may be," said Adams.
Developers Diversified must wait for the county's completion of draft environmental studies for a proposed Ukiah Valley specific plan before it can submit rezoning applications. The draft studies could be completed as early as this month, according to planners.
Once the company has filed for rezoning of the Masonite property from industrial to commercial/retail/residential, it will have to prepare environmental studies specifically for the site.
You can reach Staff Writer Mike Geniella at 462-6470 or mgeniella@pressdemocrat.com.
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