FORTY UNDER 40
Forty under 40 North Bay Leaders
Published: Monday, April 14, 2008 at 3:00 a.m.
Last Modified: Sunday, April 13, 2008 at 5:59 p.m.
Renee Amochaev
39, Financial adviser, Wachovia Securities LLC, Private Client Group, Santa
Rosa
Since coming to Wachovia Securities in 2004, Renee Amochaev has helped her
clients manage approximately $25 million in investable assets in the global-equity
and fixed-income financial markets.
She started her Wall Street career on Main Street, Santa Rosa, in her late
20s and has been an advocate for the status of women in the financial services
industry when it comes to achieving equal opportunity and pay. In 2005 Ms.
Amochaev became the lead plaintiff representing 2,500 female advisers in a
national discrimination class action lawsuit against Citigroup Inc., which
settled the suit for $33 million just this month.
Best advice received: “Trust your gut, know your stuff and don’t ever let
fear of the unknown paralyze you. If you’re going to kick up dust, wear cowboy
boots!”
Donna Beels
39, Partner, Beels Soper LLP, Petaluma
After earning a bachelor’s degree in accounting and a master’s of taxation
from Arizona State University, Donna Beels gained experience as a business
adviser providing tax planning, financial issue analysis and auditing services
and by applying generally accepted accounting principles to closely held firms
and nonprofit organizations.
In 2005, she launched a new public accounting firm in Petaluma with partner
and fellow CPA William Soper and has seen 300 percent revenue growth in just
two years. “My role involves developing and maintaining client relationships
with the real estate developers and construction contractors we serve.”
Most admired businessperson: “Oprah Winfrey. Not only is she a great business
person, but she is also known for giving back to the community.”
Kevin Bernard
35, Associate, Russell & Davis Architects, San Rafael
When not focused on construction management projects – such as the international
terminal at SFO, Gold’s Gym, Century Theaters, Discovery Channel Stores and
Williams- Sonoma retail locations – Kevin Bernard leads Russell & Davis
Architects in embracing innovative technologies for architecture as well as
sustainable products and green building practices that will benefit the environment
and provide a better future for Bay Area communities.
“My father, Keith Bernard, taught me the value of cooperation and leadership
through teamwork as well as how to be a creative problem solver.”
Best advice received: “Life is what happens when you are busy making plans.
So, be flexible, adaptive, honest and open to life’s path – because the most
memorable parts of life probably were not planned.”
David Berry
37, Partner, Abbey, Weitzenberg, Warren & Emery, Santa Rosa
Attorneys handling all aspects of litigation, from investigation through
the trial phase, know that part of their job is to supervise other lawyers
who do the same. “You have to be a good mentor. I vividly remember how hard
it was to learn this job and how lucky I was to have people like Richard Abbey
take an interest in my professional development,” said David Berry.
His greatest accomplishment has been in helping clients who are afraid of
a lawsuit ease their fears by becoming active participants in resolving their
cases.
Greatest professional challenge: “Demystifying the legal process for clients
who have never been involved in a lawsuit. Movies and TV paint a picture of
our legal system that creates unrealistic expectations about what it can do
for you.”
Brandon Blevans
35, Partner, Dickenson, Peatman & Fogarty, Santa Rosa
At age 29 Brandon Blevans left a “white-shoe, big-city” law firm – where
he had to overcome the perception that youth equates to inexperience – to
start a boutique Wine Country labor and employment law practice that would
ultimately grow to become a merger target.
He joined Dickenson, Peatman & Fogarty as managing director of the Santa
Rosa office, where he also serves as a member of the management committee
and heads the firm’s Commercial Ventures and Wealth Management Group. Active
with both the California and Sonoma County Employers Advisory Councils, Mr.
Blevans offers the advice that “if you don’t have time to do it right the
first time, where will you find the time to fix it?”
Next professional goal: “Teaching a labor and employment course at a major
law school.”
Brody Carlson
37, President, Connections IT, Santa Rosa
Brody Carlson wanted to become a police officer when he grew up, and he
realized his dream by serving as a Sebastopol volunteer police officer for
nine years. He also co-founded an information technology firm that currently
has about 10 percent of California’s gaming casinos as customers.
“My greatest personal satisfaction comes when helping customers understand
new technologies available to them. I have always believed in maintaining
high integrity and standing behind a handshake and want to do all I can to
maintain solid relationships as we begin to replicate our business model in
other locations around the country.”
Favorite book: “Way to the Top,” by Donald Trump
Oscar Chavez
34, Executive director, Community Action Partnership, Santa Rosa
Overcoming obstacles is all in a day’s work for Oscar Chavez, executive
director of the largest social services nonprofit organization in Sonoma
County.
“We continue to manage the Community Action Partnership in an era of declining
federal, state and local financial resources while attempting to fulfill the
ever-increasing demand for assistance to families in need,” he said.
Mr. Chavez’s goal is to diversify the funding stream by developing a social-purpose
business venture along with earned-income strategies, while also expanding
private-sector partnerships that can work together to improve the social and
economic conditions of low- income residents of Sonoma County.
Most admired leaders: Mahatma Gandhi, Martin Luther King Jr., Cesar Chavez,
Mother Theresa and singer Manu Chao
Meredith Cionci
34, Partner, Zainer Rinehart Clarke, Santa Rosa
As a new partner in the ZRC accounting firm, Meredith Cionci is responsible
for managing a variety of accounting and auditing functions as well as tax
client relationships.
She says that while the accounting industry is continually evolving, it
is becoming increasingly difficult to keep up with regulatory changes in
all areas, including taxation. “My greatest challenge is in choosing areas
of specialization that I like so that I can focus my energy. You can’t do
everything, so you have to find what you like to do and be the best that
you can be.”
Hobbies: “I absolutely love soccer and have been active in many women’s
indoor and outdoor leagues for several years. I also coach my 5-year-old
son’s soccer team in Windsor.”
Brian Crowley
36, President, Brown & Brown Insurance of Northern California, Novato
Brian Crowley has been with Florida-based Brown & Brown Insurance for
five years, becoming Northern California president in Novato in 2007.
“It is a pleasure for me to work with a consistent, dedicated staff of bright
insurance professionals,” he said. “My goal is to continue to grow Brown &
Brown’s footprint in the region through aggressive recruiting of talent as
well as through the acquisition of suitable agencies.”
Best advice received: “He who speaks the least, thinks the most.”
Childhood career ambition: Shortstop for the Yankees, but his first job
was as a busboy at a steakhouse.
Sean Cutting
38, President and chief administrative officer, Sonoma Valley Bank, Sonoma
When not setting strategic direction or overseeing operations and the performance
of the Sonoma Valley Bank, Sean Cutting is guiding this financial institution
with 52 employees into a new era of community banking. His objective is to
utilize technology to attract a wider range of customers while also increasing
the deposit and product base.
“I made a successful transition from a corporate banking culture to a strong
community-based institution. My goal is to continue to grow one of the most
profitable and respected banks in California and take it to the next level.
While this process can be compelling, I’ve learned not to sweat the small
stuff. Life is too short.”
Hobbies: Cars, tennis, skiing, coaching – but “life as a father with two
young children is enough!”
Robb Daer
39, Partner, George Petersen Insurance Agency, Santa Rosa
With responsibility for client management, business development and corporate
strategy, Robb Daer concentrates on maintaining business growth in uncertain
economic times.
Having built a successful insurance career from the ground up over 15 years
with the George Petersen Insurance agency, Mr. Daer expects to double the
size of the company in the next five years. He supervises 45 of the agency’s
105 employees and has weathered a number of volatile economic cycles.
“It’s important to remember that you can’t worry about things you can’t
control. You must have confidence in yourself and the good people around
you.”
First job: Washing dishes in a family restaurant at age 12.
Stephen Donley
36, City manager, City of Rohnert Park
“Multitasking” doesn’t begin to describe the work of Rohnert Park’s chief
executive. Stephen Donley is responsible for a $36.1 million operating budget
and a $152.4 million capital budget serving 42,500 residents in addition to
a payroll that includes 190 full-time and 196 part-time employees plus 513
volunteers.
“Reaching an agreement with the city’s unions to reduce the medical liability
by $30 million – allowing the city to have long-term financial stability –
was my greatest accomplishment,” he said. “The next challenge involves eliminating
the city’s structural operating deficit while repositioning the local economy
to be competitive following the loss of telecom industry jobs. I also want
to implement the city’s Climate Change Action Plan designed to reduce Rohnert
Park’s gas emissions by 35 percent.”
Favorite book: “Alexander Hamilton,” by Ron Chernow
Brooke Dunton
29, President, Wine Valley Insurance Services Inc., Napa
Even before starting her business from scratch at age 21, Brooke Dunton
had already been pushing herself to the limit.
“I took three jobs to make ends meet until I could get the firm going and
hire staff. I also had to develop relationships with insurance carriers and
convince them that we would represent their products well.”
Today, Ms. Dunton oversees office operations to ensure that productivity
and growth are constant. Her personal goal is to become a Certified Insurance
Carrier and finish her master’s degree.
Best advice received: As John Quincy Adams once said, “If your actions inspire
others to dream more, learn more, do more and become more, you are a leader.”
Robert Eyler, Ph.D.
37, Associate professor and chair, economics department, Sonoma State University,
Rohnert Park
In addition to serving as chair of the Sonoma State University Economics
Department, Dr. Robert Eyler is also the director of the Center for Regional
Economic Analysis. While he considers finishing a book he authored on economic
sanctions to be his greatest professional accomplishment, his greatest challenge
is getting 18-year-olds to understand basic economics – and to slow down.
“When I was young, I wanted to be a physicist, an historian or a professional
baseball player. My personal career goals have changed somewhat over the years,
and now I would like to enter university administration with the ultimate
objective of serving as a university president some day.”
First job: “A farmhand on my family’s ranches in Valley Ford and Bodega”
Mentor/most admired businessperson: Larry Brackett, Frank Howard Allen Realtors
Sylvia Flores
34, Regional rental manager, Enterprise Rent-A-Car, Novato
Managing 32 Rent-A-Car locations in a territory from the Golden Gate to
Fort Bragg and from Emeryville to Vacaville may seem like a daunting assignment.
Sylvia Flores handles these demands on her time with ease while addressing
the needs of about 150 employees and her 3-year-old son, Alex – “I always
figure it out.”
Ms. Flores has been with Enterprise for 10 years and aspires to become a
regional vice president of the company in the Bay Area. “Two pieces of advice
I received really stand out. Always ask questions so that you fully understand
what is expected of you, and you can’t be scared to put yourself out there
and take a chance.”
Favorite books: “Angels and Demons,” by Dan Brown and “Why the Best Man
for the Job is a Woman,” by Esther Wachs
Todd Frediani
39, Vice president, wealth management, Smith Barney, Santa Rosa
In a financial advisory practice, some of the greatest challenges involve
coping with client emotions in a volatile market, according to Todd Frediani,
a certified financial manager who provides a suite of wealth management services
to business owners, professionals and corporate executives.
“Recently I helped a long-time client resolve retirement planning decisions
as he left his company. The following week I had two of his colleagues call
to see if I was taking new clients. It makes you feel pretty good when you
get that kind of feedback.”
Best advice received: “Do what’s right for your client, and you’ll never
have to worry about the future of your practice.”
Michael Garcia
37, Partner, Lanahan & Reilley LLP, Santa Rosa
In addition to managing his legal practice and becoming engaged in client
development, marketing, hiring and training as part of the management team
at Lanahan & Reilley LLP, Michael Garcia also founded California Dream
Real Estate. He is also the co-founder of Webhunter LLC, a way for businesses
to advertise to customers and for customers to locate local firms.
Mr. Garcia has always had a strong work ethic. “At the age of 22 while attending
college full time, I was promoted to supervisor at a financial institution
and was responsible for managing 15 employees. Now I want to advance my legal
career and practice while still taking time to be with my kids.”
Best advice received: “Make your vocation your vacation.”
Gregg Gayre, M.D.
39, Chief of ophthalmology, Kaiser Permanente, San Rafael
As chief of the department of ophthalmology and chief of cosmetic surgery,
Dr. Gregg Gayre treats Kaiser Permanente patients from all over Northern California.
He is also a member of the Department of Mohs Surgery, a center of excellence
for the treatment of skin cancer.
“I am very proud to be in a position to directly save lives and equally
proud of being able to advance my profession by contributing to more than
10 medical texts and by publishing 30 articles in medical journals,” he said.
Dr. Gayre’s latest text, “A Diagnostic Atlas of Common Surgical Diseases,”
is a broad-ranging guide discussing the pathology, diagnosis and treatment
of 120 eyelid disorders.
Greatest professional challenge: “To provide the best possible health care
for the members our health maintenance organization while striving to keep
the cost of care affordable.”
Brenda Gilchrist
38, Co-founder and principal, The HR Matrix LLC, Santa Rosa
With a passion for human resources management and 15 years of experience,
Brenda Gilchrist and partner Gary Hochman co-founded The HR Matrix LLC. She
is also a professional speaker and an expert witness for HR-related matters.
”I launched two successful companies and had fun while doing it. My biggest
challenge was becoming head of human resources for a company of 200 employees
at age 24. I was like the ‘Doogie Howser of HR.’ My second challenge was deciding
to quit my safe VP of HR job with a big Sacramento firm to start my own company.”
Hobbies: Competing in triathlon and half Ironman distance races – and starting
a company that has become the first-ever nationwide age group triathlon team
for women, www.trichic.com.
Sara Grafals
39, Vice president of finance, Infineon Raceway, Sonoma
Finding the right motivation and rewards for employees is a priority for
Sara Grafals, who manages the finance department, IT, risk management and
personnel as well as legal and compliance issues and is a corporate liaison
for Infineon Raceway.
“Everyone is motivated by different things and must be managed differently.
Applying optional management styles can be quite challenging. I also have
been able to turn a finance/controller position that is typically viewed as
the ‘gate keeper’ or ‘naysayer’ function into one that helps find creative
ways for departments to abide by the rules and cross-communicate.”
First job: Selling women’s apparel. “I soon moved to shipping and receiving
– once a bean counter always a bean counter!”
Best advice received: “Be comfortable in your own skin.”
Dana Grande
36, Vineyard manager, Jordan Vineyard & Winery, Healdsburg
A self-described overachiever, Dana Grande manages 300 acres of wine grapes
and almost half of the vineyards’ 75 employees.
“My greatest professional accomplishment was in earning the respect of our
foreman, a man who has been working with Jordan Vineyard & Winery as long
as I have been alive,” she said.
Ms. Grande is active in industry and nonprofit organizations. She has been
board president of the Alexander Valley Winegrowers, a member of the County
Winegrape Commission’s Sustainable Practices Committee and director of the
Sonoma County Vineyard Technical Group.
Hobbies: “Reading fiction, watching ‘Dirty Jobs’ on the Discovery Channel
and hanging out with my daughters.”
Anna Guyer
38, First vice president and branch manager, Wachovia Securities LLC, Santa
Rosa
Becoming a branch manager was a major accomplishment for Anna Guyer. “I
am honored to work with a group of top-notch financial professionals dedicated
to helping our clients achieve their financial goals and live their best lives.
My personal goal is to significantly expand the branch and our client relationships,
increase the number of employees and grow revenue over the next several years.”
For Ms. Guyer, education is the key to a better future. “That’s the advice
I received from my parents. I am the first member of my family to have a college
education.”
Favorite books: Dr. Seuss’ “The Lorax” and “If I Ran the Zoo.” “I have no
time to read grown-up books, just those I read with my child.”
Jeri Hansen-Gill
38, Public affairs manager, Napa Valley Vintners, St. Helena
Raising public awareness and helping to shape positive perceptions of the
Napa Valley wine industry is what Jeri Hansen-Gill is all about.
“My primary role is managing community issues and outreach efforts for our
vintners and to ensure that their positions are represented. I had to learn
how to shift gears quickly while also finding time for a variety of projects,”
said Ms. Hansen-Gill, immediate past chair of the Napa Chamber of Commerce.
Outreach examples include managing the Napa Green Certified Winery program,
supervising a two-year climate study and working with local stakeholders to
develop transportation programs for employers and employees. Outreach efforts
include Adopt-a-School, Napa Neighbor, Afternoon in the Vineyards, Heard
it Through the Grapevine tours and Auction Napa Valley Community Relations.
Favorite after-work drink: “Red wine, followed by red wine, with red wine
coming in a close third.”
Adam Heher
36, President and CEO, Swisher Hygiene, Petaluma
In a health-conscious culture, providing proprietary technology and specialized
sanitation procedures for lavatories used by customers and employees alike
gives businesses an important edge, according to Adam Heher, president of
a company offering a complete suite of solutions that set the standard in
the hygiene-services industry.
“Leaving a financial consulting position with Coopers & Lybrand to start
this business at the age of 24 was both my greatest professional challenge
and accomplishment. My next goal is to launch another startup in a new industry.
For me, giving up is not an option.”
What you wanted to be when you grew up: Self-employed
Bobbi Hoff
38, President and CEO, CPA, Realtor, G Text, Pisenti & Brinker, Coldwell
Banker, Santa Rosa
Wearing three hats is the norm for Bobbi Hoff. She is president and CEO
of G Text Inc., a startup creating games on cell phones; a CPA with Pisenti
& Brinker LLP; and a Realtor with Coldwell Banker, where she assists clients
with locating and evaluating home and commercial purchase options in Sonoma,
Lake and Mendocino counties.
“When with Deloitte & Touche LLP, I was selected to manage tabulations
for the Grammy and Day Time Emmy Awards. My second accomplishment was in serving
as director of investor relations for OnHealth Network Co., where I completed
two private security offerings, a public offering, acquired two companies
and eventually sold the business to WebMD.”
She is currently a candidate for Santa Rosa City Council.
Best advice received: “Work hard and follow your passion.”
Stephanie Huang, M.D.
38, Medical director, Chernoff & Associates Cosmetic Surgeons, Santa
Rosa
Dr. Stephanie Huang directs both surgical and non-surgical patient care
while also managing daily operations of Chernoff & Associates Cosmetic
Surgeons, a practice with 25 employees and offices in Santa Rosa, Healdsburg
and Newport Beach.
Her goal is to balance a full-time career that includes expanding the practice
into other Sonoma County cities while also raising 5-year-old identical twin
boys. The best advice she ever received was “always treat your patients like
members of your family.”
Greatest professional accomplishment: Completing her head and neck surgical
residency at the University of Chicago Hospitals where she worked an average
of 125 hours per week for six years.
Favorite movie: “A Beautiful Mind”
Josh Johnsen
38, Corporate vice president and partner, George Petersen Insurance Agency,
Santa Rosa
Deciding to stay in business or to sell out was the biggest challenge Josh
Johnsen had to face at age 24, following the sudden death of his father who
had founded a local insurance company.
“I decided to carry on, as he would have wanted me to do, and did so in
the face of considerable pressure from some in the industry. One person advised
me to stick with it, and I am very happy that I took that advice.”
Mr. Johnsen merged his business with the George Petersen Insurance Agency
in 2005 and now manages, cultivates and mentors sales and production groups
while helping his partners execute a vision of profitable growth.
Mentor/most admired businessperson: My father
Kate Kelly
37, Assistant vice president of marketing and public relations, Redwood
Credit Union, Santa Rosa
Juggling three vital functions keeps Kate Kelly focused as she oversees
marketing, public relations and market research for Redwood Credit Union.
“It’s been exciting to see how we have grown and expanded our reach during
my 15 years with the company. Today we are serving more and more North Bay
residents and small business owners as we assist them with achieving a better
financial life.”
Her goal is to become a more inspirational and motivational leader. “I work
with an amazing team, and I strive to serve them well. But there is always
room for improvement.”
Favorite movie: “My favorite comedy would have to be ‘Defending Your Life.’”
Greatest professional challenge: Work and being a mother of two children,
4 and 9
Best advice received: “Trust your gut.”
Saunda and Paul Kitchen
34 & 36, Co-owners, Mr. Rooter of Sonoma County, Santa Rosa
This husband-and-wife team started from nothing and built a thriving business
now in its tenth year that employs 32 members of the local community.
As co-owners of Mr. Rooter, Saunda and Paul Kitchen delegate a lot
of authority to their “amazing leadership team” while still assuming all of
the responsibility. Their greatest challenge is “learning how to say no.”
Best advice received: “If you want to be great parents and great business
partners, you must be a great husband and a great wife.”
Jordan Lavinsky
36, Senior counsel, Hanson Bridgett LLP, Larkspur
With primary responsibility for real estate litigation at Hanson Bridgett
LLP, Jordan Lavinsky enjoys what he does.
“I wanted to find a firm where, even after five years on the job, I would
still look forward to coming to work every day while also being able to balance
career and family.”
As a child he wanted to become a lawyer. He achieved this goal after receiving
a J.D. degree from the University of San Francisco. Mr. Lavinsky is active
in the community with Legal Aid of Marin, is a member of the board of directors
of the Marin County Bar Association and also a lecturer at USF.
Hobbies: “Traveling, music, sports and particularly golf – although I’m
not very good – and mountain biking.”
Best advice received: “Treat others as you would like to be treated.”
Teejay Lowe
32, Director of community relations, G&G Supermarkets, Santa Rosa
His first job was as a bagger at G&G. Today Teejay Lowe has expanded
his role in the family business to encompass managing all media and government
affairs as well as marketing and advertising. He is also responsible for financial-asset
management and development.
“One of the best things that ever happened to me was meeting the governor
and making such an impression that he appointed me to the Regional Water Quality
Control Board,” Mr. Lowe said.
Greatest professional challenge: “To have the self restraint to not act
on every business opportunity that comes to mind.”
Best advice received: “Be in the moment.”
Chris Schumacher
38, President and CEO, executive vice president and COO, Optio Solutions
LLC and CrossCheck Inc., Rohnert Park
With a dual leadership role as head of Optio Solutions, an accounts receivables
management company, and as the chief operating officer of CrossCheck, the
third-largest check approval and guarantee company in the nation, Chris Schumacher
has his hands full.
“I am charged with operational management, strategic planning and technology
utilization to help these companies grow and thrive. My objective is to increase
revenues and market share by delivering innovative products and services that
bring value to our customers.”
Mentor/most admired busi-nessperson: “My dad, who started a small insurance
company and was able to support a family with eight children while still finding
time to attend sporting events for all of us.”
Scott Shapiro
28, Senior vice president, Warren Capital Corp., Novato
A future career in finance could have been predicted for Scott Shapiro when
he took his first job at Bohemian Grove and as he grew up close to the Shapiro
Family Foundation.
Today he manages day-to-day operations and transaction flow at Warren Capital
Corp. while also underwriting transactions and working closely with funding
partners. His duties also include sales and marketing in addition to serving
as the IT and Web site manager – in his spare time.
“I am especially proud of helping to build our health care business up to
$25 million over several years and for the opportunity to create long-term
relationships with many of our financial partners.”
Favorite book: “Moneyball,” by Michael Lewis
Rex Stults
39, Industry relations director, Napa Valley Vintners, St. Helena
Protecting Napa’s good name and handling tough wine industry issues are
just part of his job description. Rex Stults is also fighting for wine consumers’
truth-in-labeling rights by appealing to the U.S. Alcohol, Tobacco Tax and
Trade Bureau.
“Wine consumers should be able to expect consistent and truthful wine
labels,” he said. Previously he was CEO of the St. Helena Chamber of Commerce
for eight years. “I take pride in transforming the chamber into a dynamic,
pro-active organization with the largest membership of any chamber for a town
of its size in the U.S.”
Best advice received: “When you are on your deathbed, you most certainly
won’t look back and think to yourself – I wish I had attended more meetings.”
Scott Sullivan
39, President, Soundvision, Novato
Creating and growing Soundvision into a nationally recognized, award-winning
company is Scott Sullivan’s greatest accomplishment. His company specializes
in the design and installation of whole house audio/visual entertainment systems,
custom home theaters and automation and control devices.
“My personal goal is to learn to lead and mentor instead of pointing out
the answers.”
Best advice received: “Always be profitable. Get credit from the bank when
you don’t need it, and never take a partner.”
Geof Syphers
37, Chief sustainability officer, Codding Enterprises, Rohnert Park
Aligning his company’s business goals with social and environmental objectives
is the primary responsibility of Geof Syphers.
“I find partners to help create real solutions to big problems like climate
change and social inequity while generating jobs and profit. The challenge
is to find ways to bring together the knowledge and concerns of the environmental
community with the management capability and capital of the business community.”
Securing the One Planet Communities endorsement for Sonoma Mountain Village
was his greatest accomplishment. “I want to build a prototype zero-carbon/zero-waste
home at Sonoma Mountain Village and prove to the world that this is possible,
profitable, beautiful and fun.”
First job: Building robotic food-packing machinery
Jay Takacs
36, Principal and CFO, 15000 Inc., Santa Rosa
As a co-founder of this consulting mechanical engineering firm in downtown
Santa Rosa, Jay Takacs finds himself having to grow the firm despite the housing
and construction downturn while continuing to lead the design community towards
green and responsible construction.
“Adapting to a changing economy and responding quickly to market conditions
has allowed us to grow even in slow times.”
Mr. Takacs has been a member of the Santa Rosa Board of Regulatory Appeals
for two years and also a board member for R House charities, an organization
that houses, trains and educates teenage boys and girls with violent track
records.
Favorite movie: “The Good, Bad and the Ugly”
Mentor/most admired businessperson: Warren Buffet
Marc Van Riper
37, Director of administrative services, Kaiser Permanente, Santa Rosa
Starting as an entry-level phlebotomist, Marc Van Riper soon became a senior
lab assistant and later a supervisor in Kaiser’s Santa Rosa laboratory.
He later became an administrative services supervisor, a unit manager for
cardiac lab services and the acting medical records director for health information
management transcription coding. Today he is responsible for the oversight
of multiple departments within the Santa Rosa Medical Center.
“I’m very happy doing what I am doing, but becoming a manager of different
disciplines has been a challenge.”
Favorite book: “Now Discover Your Strengths,” by Marcus Buckingham
Best advice received: “I may not be the smartest ... but I will work hard,
use my resources and give people basic respect.”
Alena Wall
31, Executive director, Northern California Center for Well-Being, Santa
Rosa
Alena Wall implements healthy business policies and worksite wellness programs.
She also manages operations and supervises employees at two locations addressing
diabetes, cardiovascular disease, weight management, basic nutrition and overall
wellness.
“I want to strengthen our capacity to reach more people who need health education,”
she said. She is chair of the Community Activity Nutrition Coalition
Steering Committee and the Wellness Forum for the Sonoma County Coalition
on Health and Wellness. She received the State Achievement Award for injury
prevention for a Peer Education Program she developed and also developed
the first diabetes program in Marin County to be accredited by the American
Diabetes Association.
Best advice received: “Work only for the best, and be just as enthusiastic
for the successes of others as you are for your own.”
Cami Weaver
39, CEO, Becoming Independent, Santa Rosa
Managing a nonprofit organization with a $13 million budget and a staff
of 337 at seven sites in three counties that serves more than 1,100 individuals
with disabilities requires many talents. Cami Weaver became CEO of Becoming
Independent in October 2007 after 17 years of pursuing every professional
development opportunity available.
“I am deeply committed to BI’s mission of promoting community inclusion
and participation for people with disabilities. Connecting with all of the
workers and creating meaningful time with the direct-care staff is vital.
I also want to establish a major-donor and a planned-giving program to increase
revenue and create future sustainability for the staff and the people we serve.”
Last vacation: “Disneyland with my sons. It was the first time for all of
us.”
Kevin Zucco
38, Principal, ZFA Structural Engineers, Santa Rosa
Kevin Zucco heads a company that develops safe and code-compliant structural
designs for new buildings and for retrofitting old ones.
He keeps up to date on green-building concepts and designs as a Leadership
in Energy and Environmental Design accredited professional.
“I am also focused on business development and growing ZFA throughout Sonoma,
Marin and Napa Counties, in the Bay Area and Sacramento. My greatest accomplishment
was passing the California Structural Engineering exam, the most difficult
license test in the U.S. with a failure rate of 80 percent.”
Hobbies: “Supporting my beautiful wife Kimberly, sporty son Grady – 5, spunky
daughter Gigi – 3, and new smiley son Griffen – 10 months.”
Favorite book: “Into Thin Air”
Forty under 40 North Bay LeadersPressDemocrat.comApril 13, 2008 5:59 PM<h3>Renee Amochaev</h3>
39, Financial adviser, Wachovia Securities LLC, Private Client Group, Santa
Rosa<br>
Since coming to Wachovia Securities in 2004, Renee Amochaev has helped her
clients manage approximately $25 million in investable assets in the global-equity
and fixed-income financial markets.<br>
She started her Wall Street career on Main Street, Santa Rosa, in her late
20s and has been an advocate for the status of women in the financial services
industry when it comes to achieving equal opportunity and pay. In 2005 Ms.
Amochaev became the lead plaintiff representing 2,500 female advisers in a
national discrimination class action lawsuit against Citigroup Inc., which
settled the suit for $33 million just this month.<br>
Best advice received: “Trust your gut, know your stuff and don’t ever let
fear of the unknown paralyze you. If you’re going to kick up dust, wear cowboy
boots!”<br>
<br>
<h3>Donna Beels</h3>
39, Partner, Beels Soper LLP, Petaluma<br>
After earning a bachelor’s degree in accounting and a master’s of taxation
from Arizona State University, Donna Beels gained experience as a business
adviser providing tax planning, financial issue analysis and auditing services
and by applying generally accepted accounting principles to closely held firms
and nonprofit organizations.<br>
In 2005, she launched a new public accounting firm in Petaluma with partner
and fellow CPA William Soper and has seen 300 percent revenue growth in just
two years. “My role involves developing and maintaining client relationships
with the real estate developers and construction contractors we serve.”<br>
Most admired businessperson: “Oprah Winfrey. Not only is she a great business
person, but she is also known for giving back to the community.”<br>
<br>
<h3>Kevin Bernard</h3>
35, Associate, Russell & Davis Architects, San Rafael<br>
When not focused on construction management projects – such as the international
terminal at SFO, Gold’s Gym, Century Theaters, Discovery Channel Stores and
Williams- Sonoma retail locations – Kevin Bernard leads Russell & Davis
Architects in embracing innovative technologies for architecture as well as
sustainable products and green building practices that will benefit the environment
and provide a better future for Bay Area communities.<br>
“My father, Keith Bernard, taught me the value of cooperation and leadership
through teamwork as well as how to be a creative problem solver.”<br>
Best advice received: “Life is what happens when you are busy making plans.
So, be flexible, adaptive, honest and open to life’s path – because the most
memorable parts of life probably were not planned.” <br>
<br>
<h3>David Berry</h3>
37, Partner, Abbey, Weitzenberg, Warren & Emery, Santa Rosa<br>
Attorneys handling all aspects of litigation, from investigation through
the trial phase, know that part of their job is to supervise other lawyers
who do the same. “You have to be a good mentor. I vividly remember how hard
it was to learn this job and how lucky I was to have people like Richard Abbey
take an interest in my professional development,” said David Berry.<br>
His greatest accomplishment has been in helping clients who are afraid of
a lawsuit ease their fears by becoming active participants in resolving their
cases.<br>
Greatest professional challenge: “Demystifying the legal process for clients
who have never been involved in a lawsuit. Movies and TV paint a picture of
our legal system that creates unrealistic expectations about what it can do
for you.”<br>
<br>
<h3>Brandon Blevans</h3>
35, Partner, Dickenson, Peatman & Fogarty, Santa Rosa<br>
At age 29 Brandon Blevans left a “white-shoe, big-city” law firm – where
he had to overcome the perception that youth equates to inexperience – to
start a boutique Wine Country labor and employment law practice that would
ultimately grow to become a merger target. <br>
He joined Dickenson, Peatman & Fogarty as managing director of the Santa
Rosa office, where he also serves as a member of the management committee
and heads the firm’s Commercial Ventures and Wealth Management Group. Active
with both the California and Sonoma County Employers Advisory Councils, Mr.
Blevans offers the advice that “if you don’t have time to do it right the
first time, where will you find the time to fix it?”<br>
Next professional goal: “Teaching a labor and employment course at a major
law school.”<br>
<br>
<br>
<h3>Brody Carlson</h3>
37, President, Connections IT, Santa Rosa<br>
Brody Carlson wanted to become a police officer when he grew up, and he
realized his dream by serving as a Sebastopol volunteer police officer for
nine years. He also co-founded an information technology firm that currently
has about 10 percent of California’s gaming casinos as customers.<br>
“My greatest personal satisfaction comes when helping customers understand
new technologies available to them. I have always believed in maintaining
high integrity and standing behind a handshake and want to do all I can to
maintain solid relationships as we begin to replicate our business model in
other locations around the country.”<br>
Favorite book: “Way to the Top,” by Donald Trump<br>
<br>
<h3>Oscar Chavez</h3>
34, Executive director, Community Action Partnership, Santa Rosa<br>
Overcoming obstacles is all in a day’s work for Oscar Chavez, executive
director of the largest social services nonprofit organization in Sonoma
County.<br>
“We continue to manage the Community Action Partnership in an era of declining
federal, state and local financial resources while attempting to fulfill the
ever-increasing demand for assistance to families in need,” he said.<br>
Mr. Chavez’s goal is to diversify the funding stream by developing a social-purpose
business venture along with earned-income strategies, while also expanding
private-sector partnerships that can work together to improve the social and
economic conditions of low- income residents of Sonoma County.<br>
Most admired leaders: Mahatma Gandhi, Martin Luther King Jr., Cesar Chavez,
Mother Theresa and singer Manu Chao<br>
<br>
<h3>Meredith Cionci</h3>
34, Partner, Zainer Rinehart Clarke, Santa Rosa<br>
As a new partner in the ZRC accounting firm, Meredith Cionci is responsible
for managing a variety of accounting and auditing functions as well as tax
client relationships.<br>
She says that while the accounting industry is continually evolving, it
is becoming increasingly difficult to keep up with regulatory changes in
all areas, including taxation. “My greatest challenge is in choosing areas
of specialization that I like so that I can focus my energy. You can’t do
everything, so you have to find what you like to do and be the best that
you can be.”<br>
Hobbies: “I absolutely love soccer and have been active in many women’s
indoor and outdoor leagues for several years. I also coach my 5-year-old
son’s soccer team in Windsor.”<br>
<br>
<h3>Brian Crowley</h3>
36, President, Brown & Brown Insurance of Northern California, Novato<br>
Brian Crowley has been with Florida-based Brown & Brown Insurance for
five years, becoming Northern California president in Novato in 2007.<br>
“It is a pleasure for me to work with a consistent, dedicated staff of bright
insurance professionals,” he said. “My goal is to continue to grow Brown &
Brown’s footprint in the region through aggressive recruiting of talent as
well as through the acquisition of suitable agencies.”<br>
Best advice received: “He who speaks the least, thinks the most.”<br>
Childhood career ambition: Shortstop for the Yankees, but his first job
was as a busboy at a steakhouse.<br>
<br>
<h3>Sean Cutting</h3>
38, President and chief administrative officer, Sonoma Valley Bank, Sonoma<br>
When not setting strategic direction or overseeing operations and the performance
of the Sonoma Valley Bank, Sean Cutting is guiding this financial institution
with 52 employees into a new era of community banking. His objective is to
utilize technology to attract a wider range of customers while also increasing
the deposit and product base. <br>
“I made a successful transition from a corporate banking culture to a strong
community-based institution. My goal is to continue to grow one of the most
profitable and respected banks in California and take it to the next level.
While this process can be compelling, I’ve learned not to sweat the small
stuff. Life is too short.”<br>
Hobbies: Cars, tennis, skiing, coaching – but “life as a father with two
young children is enough!”<br>
<br>
<h3>Robb Daer</h3>
39, Partner, George Petersen Insurance Agency, Santa Rosa<br>
With responsibility for client management, business development and corporate
strategy, Robb Daer concentrates on maintaining business growth in uncertain
economic times.<br>
Having built a successful insurance career from the ground up over 15 years
with the George Petersen Insurance agency, Mr. Daer expects to double the
size of the company in the next five years. He supervises 45 of the agency’s
105 employees and has weathered a number of volatile economic cycles.<br>
“It’s important to remember that you can’t worry about things you can’t
control. You must have confidence in yourself and the good people around
you.”<br>
First job: Washing dishes in a family restaurant at age 12.<br>
<br>
<h3>Stephen Donley</h3>
36, City manager, City of Rohnert Park<br>
“Multitasking” doesn’t begin to describe the work of Rohnert Park’s chief
executive. Stephen Donley is responsible for a $36.1 million operating budget
and a $152.4 million capital budget serving 42,500 residents in addition to
a payroll that includes 190 full-time and 196 part-time employees plus 513
volunteers.<br>
“Reaching an agreement with the city’s unions to reduce the medical liability
by $30 million – allowing the city to have long-term financial stability –
was my greatest accomplishment,” he said. “The next challenge involves eliminating
the city’s structural operating deficit while repositioning the local economy
to be competitive following the loss of telecom industry jobs. I also want
to implement the city’s Climate Change Action Plan designed to reduce Rohnert
Park’s gas emissions by 35 percent.”<br>
Favorite book: “Alexander Hamilton,” by Ron Chernow<br>
<br>
<h3>Brooke Dunton</h3>
29, President, Wine Valley Insurance Services Inc., Napa<br>
Even before starting her business from scratch at age 21, Brooke Dunton
had already been pushing herself to the limit.<br>
“I took three jobs to make ends meet until I could get the firm going and
hire staff. I also had to develop relationships with insurance carriers and
convince them that we would represent their products well.”<br>
Today, Ms. Dunton oversees office operations to ensure that productivity
and growth are constant. Her personal goal is to become a Certified Insurance
Carrier and finish her master’s degree.<br>
Best advice received: As John Quincy Adams once said, “If your actions inspire
others to dream more, learn more, do more and become more, you are a leader.”<br>
<br>
<h3>Robert Eyler, Ph.D.</h3>
37, Associate professor and chair, economics department, Sonoma State University,
Rohnert Park<br>
In addition to serving as chair of the Sonoma State University Economics
Department, Dr. Robert Eyler is also the director of the Center for Regional
Economic Analysis. While he considers finishing a book he authored on economic
sanctions to be his greatest professional accomplishment, his greatest challenge
is getting 18-year-olds to understand basic economics – and to slow down.<br>
“When I was young, I wanted to be a physicist, an historian or a professional
baseball player. My personal career goals have changed somewhat over the years,
and now I would like to enter university administration with the ultimate
objective of serving as a university president some day.”<br>
First job: “A farmhand on my family’s ranches in Valley Ford and Bodega”<br>
Mentor/most admired businessperson: Larry Brackett, Frank Howard Allen Realtors<br>
<br>
<h3>Sylvia Flores</h3>
34, Regional rental manager, Enterprise Rent-A-Car, Novato<br>
Managing 32 Rent-A-Car locations in a territory from the Golden Gate to
Fort Bragg and from Emeryville to Vacaville may seem like a daunting assignment.
Sylvia Flores handles these demands on her time with ease while addressing
the needs of about 150 employees and her 3-year-old son, Alex – “I always
figure it out.”<br>
Ms. Flores has been with Enterprise for 10 years and aspires to become a
regional vice president of the company in the Bay Area. “Two pieces of advice
I received really stand out. Always ask questions so that you fully understand
what is expected of you, and you can’t be scared to put yourself out there
and take a chance.”<br>
Favorite books: “Angels and Demons,” by Dan Brown and “Why the Best Man
for the Job is a Woman,” by Esther Wachs<br>
<br>
<h3>Todd Frediani</h3>
39, Vice president, wealth management, Smith Barney, Santa Rosa<br>
In a financial advisory practice, some of the greatest challenges involve
coping with client emotions in a volatile market, according to Todd Frediani,
a certified financial manager who provides a suite of wealth management services
to business owners, professionals and corporate executives. <br>
“Recently I helped a long-time client resolve retirement planning decisions
as he left his company. The following week I had two of his colleagues call
to see if I was taking new clients. It makes you feel pretty good when you
get that kind of feedback.”<br>
Best advice received: “Do what’s right for your client, and you’ll never
have to worry about the future of your practice.”<br>
<br>
<h3>Michael Garcia</h3>
37, Partner, Lanahan & Reilley LLP, Santa Rosa<br>
In addition to managing his legal practice and becoming engaged in client
development, marketing, hiring and training as part of the management team
at Lanahan & Reilley LLP, Michael Garcia also founded California Dream
Real Estate. He is also the co-founder of Webhunter LLC, a way for businesses
to advertise to customers and for customers to locate local firms.<br>
Mr. Garcia has always had a strong work ethic. “At the age of 22 while attending
college full time, I was promoted to supervisor at a financial institution
and was responsible for managing 15 employees. Now I want to advance my legal
career and practice while still taking time to be with my kids.”<br>
Best advice received: “Make your vocation your vacation.”<br>
<br>
<h3>Gregg Gayre, M.D.</h3>
39, Chief of ophthalmology, Kaiser Permanente, San Rafael<br>
As chief of the department of ophthalmology and chief of cosmetic surgery,
Dr. Gregg Gayre treats Kaiser Permanente patients from all over Northern California.
He is also a member of the Department of Mohs Surgery, a center of excellence
for the treatment of skin cancer.<br>
“I am very proud to be in a position to directly save lives and equally
proud of being able to advance my profession by contributing to more than
10 medical texts and by publishing 30 articles in medical journals,” he said.
Dr. Gayre’s latest text, “A Diagnostic Atlas of Common Surgical Diseases,”
is a broad-ranging guide discussing the pathology, diagnosis and treatment
of 120 eyelid disorders.<br>
Greatest professional challenge: “To provide the best possible health care
for the members our health maintenance organization while striving to keep
the cost of care affordable.”<br>
<br>
<h3>Brenda Gilchrist</h3>
38, Co-founder and principal, The HR Matrix LLC, Santa Rosa<br>
With a passion for human resources management and 15 years of experience,
Brenda Gilchrist and partner Gary Hochman co-founded The HR Matrix LLC. She
is also a professional speaker and an expert witness for HR-related matters.<br>
”I launched two successful companies and had fun while doing it. My biggest
challenge was becoming head of human resources for a company of 200 employees
at age 24. I was like the ‘Doogie Howser of HR.’ My second challenge was deciding
to quit my safe VP of HR job with a big Sacramento firm to start my own company.”<br>
Hobbies: Competing in triathlon and half Ironman distance races – and starting
a company that has become the first-ever nationwide age group triathlon team
for women, www.trichic.com.<br>
<br>
<h3>Sara Grafals</h3>
39, Vice president of finance, Infineon Raceway, Sonoma<br>
Finding the right motivation and rewards for employees is a priority for
Sara Grafals, who manages the finance department, IT, risk management and
personnel as well as legal and compliance issues and is a corporate liaison
for Infineon Raceway.<br>
“Everyone is motivated by different things and must be managed differently.
Applying optional management styles can be quite challenging. I also have
been able to turn a finance/controller position that is typically viewed as
the ‘gate keeper’ or ‘naysayer’ function into one that helps find creative
ways for departments to abide by the rules and cross-communicate.”<br>
First job: Selling women’s apparel. “I soon moved to shipping and receiving
– once a bean counter always a bean counter!”<br>
Best advice received: “Be comfortable in your own skin.”<br>
<br>
<h3>Dana Grande</h3>
36, Vineyard manager, Jordan Vineyard & Winery, Healdsburg<br>
A self-described overachiever, Dana Grande manages 300 acres of wine grapes
and almost half of the vineyards’ 75 employees.<br>
“My greatest professional accomplishment was in earning the respect of our
foreman, a man who has been working with Jordan Vineyard & Winery as long
as I have been alive,” she said.<br>
Ms. Grande is active in industry and nonprofit organizations. She has been
board president of the Alexander Valley Winegrowers, a member of the County
Winegrape Commission’s Sustainable Practices Committee and director of the
Sonoma County Vineyard Technical Group.<br>
Hobbies: “Reading fiction, watching ‘Dirty Jobs’ on the Discovery Channel
and hanging out with my daughters.”<br>
<br>
<h3>Anna Guyer</h3>
38, First vice president and branch manager, Wachovia Securities LLC, Santa
Rosa <br>
Becoming a branch manager was a major accomplishment for Anna Guyer. “I
am honored to work with a group of top-notch financial professionals dedicated
to helping our clients achieve their financial goals and live their best lives.
My personal goal is to significantly expand the branch and our client relationships,
increase the number of employees and grow revenue over the next several years.”<br>
For Ms. Guyer, education is the key to a better future. “That’s the advice
I received from my parents. I am the first member of my family to have a college
education.”<br>
Favorite books: Dr. Seuss’ “The Lorax” and “If I Ran the Zoo.” “I have no
time to read grown-up books, just those I read with my child.”<br>
<br>
<h3>Jeri Hansen-Gill</h3>
38, Public affairs manager, Napa Valley Vintners, St. Helena<br>
Raising public awareness and helping to shape positive perceptions of the
Napa Valley wine industry is what Jeri Hansen-Gill is all about.<br>
“My primary role is managing community issues and outreach efforts for our
vintners and to ensure that their positions are represented. I had to learn
how to shift gears quickly while also finding time for a variety of projects,”
said Ms. Hansen-Gill, immediate past chair of the Napa Chamber of Commerce.
<br>
Outreach examples include managing the Napa Green Certified Winery program,
supervising a two-year climate study and working with local stakeholders to
develop transportation programs for employers and employees. Outreach efforts
include Adopt-a-School, Napa Neighbor, Afternoon in the Vineyards, Heard
it Through the Grapevine tours and Auction Napa Valley Community Relations.<br>
Favorite after-work drink: “Red wine, followed by red wine, with red wine
coming in a close third.”<br>
<br>
<h3>Adam Heher</h3>
36, President and CEO, Swisher Hygiene, Petaluma<br>
In a health-conscious culture, providing proprietary technology and specialized
sanitation procedures for lavatories used by customers and employees alike
gives businesses an important edge, according to Adam Heher, president of
a company offering a complete suite of solutions that set the standard in
the hygiene-services industry.<br>
“Leaving a financial consulting position with Coopers & Lybrand to start
this business at the age of 24 was both my greatest professional challenge
and accomplishment. My next goal is to launch another startup in a new industry.
For me, giving up is not an option.”<br>
What you wanted to be when you grew up: Self-employed<br>
<br>
<h3>Bobbi Hoff</h3>
38, President and CEO, CPA, Realtor, G Text, Pisenti & Brinker, Coldwell
Banker, Santa Rosa<br>
Wearing three hats is the norm for Bobbi Hoff. She is president and CEO
of G Text Inc., a startup creating games on cell phones; a CPA with Pisenti
& Brinker LLP; and a Realtor with Coldwell Banker, where she assists clients
with locating and evaluating home and commercial purchase options in Sonoma,
Lake and Mendocino counties.<br>
“When with Deloitte & Touche LLP, I was selected to manage tabulations
for the Grammy and Day Time Emmy Awards. My second accomplishment was in serving
as director of investor relations for OnHealth Network Co., where I completed
two private security offerings, a public offering, acquired two companies
and eventually sold the business to WebMD.”<br>
She is currently a candidate for Santa Rosa City Council.<br>
Best advice received: “Work hard and follow your passion.”<br>
<br>
<h3>Stephanie Huang, M.D.</h3>
38, Medical director, Chernoff & Associates Cosmetic Surgeons, Santa
Rosa<br>
Dr. Stephanie Huang directs both surgical and non-surgical patient care
while also managing daily operations of Chernoff & Associates Cosmetic
Surgeons, a practice with 25 employees and offices in Santa Rosa, Healdsburg
and Newport Beach.<br>
Her goal is to balance a full-time career that includes expanding the practice
into other Sonoma County cities while also raising 5-year-old identical twin
boys. The best advice she ever received was “always treat your patients like
members of your family.”<br>
Greatest professional accomplishment: Completing her head and neck surgical
residency at the University of Chicago Hospitals where she worked an average
of 125 hours per week for six years. <br>
Favorite movie: “A Beautiful Mind”<br>
<br>
<h3>Josh Johnsen</h3>
38, Corporate vice president and partner, George Petersen Insurance Agency,
Santa Rosa<br>
Deciding to stay in business or to sell out was the biggest challenge Josh
Johnsen had to face at age 24, following the sudden death of his father who
had founded a local insurance company.<br>
“I decided to carry on, as he would have wanted me to do, and did so in
the face of considerable pressure from some in the industry. One person advised
me to stick with it, and I am very happy that I took that advice.”<br>
Mr. Johnsen merged his business with the George Petersen Insurance Agency
in 2005 and now manages, cultivates and mentors sales and production groups
while helping his partners execute a vision of profitable growth. <br>
Mentor/most admired businessperson: My father<br>
<br>
<h3>Kate Kelly</h3>
37, Assistant vice president of marketing and public relations, Redwood
Credit Union, Santa Rosa<br>
Juggling three vital functions keeps Kate Kelly focused as she oversees
marketing, public relations and market research for Redwood Credit Union.<br>
“It’s been exciting to see how we have grown and expanded our reach during
my 15 years with the company. Today we are serving more and more North Bay
residents and small business owners as we assist them with achieving a better
financial life.”<br>
Her goal is to become a more inspirational and motivational leader. “I work
with an amazing team, and I strive to serve them well. But there is always
room for improvement.”<br>
Favorite movie: “My favorite comedy would have to be ‘Defending Your Life.’”<br>
Greatest professional challenge: Work and being a mother of two children,
4 and 9<br>
Best advice received: “Trust your gut.”<br>
<br>
<h3>Saunda and Paul Kitchen</h3>
34 & 36, Co-owners, Mr. Rooter of Sonoma County, Santa Rosa<br>
This husband-and-wife team started from nothing and built a thriving business
now in its tenth year that employs 32 members of the local community.<br>
As co-owners of Mr. Rooter, Saunda and Paul Kitchen delegate a lot
of authority to their “amazing leadership team” while still assuming all of
the responsibility. Their greatest challenge is “learning how to say no.”<br>
Best advice received: “If you want to be great parents and great business
partners, you must be a great husband and a great wife.”<br>
<br>
<h3>Jordan Lavinsky</h3>
36, Senior counsel, Hanson Bridgett LLP, Larkspur<br>
With primary responsibility for real estate litigation at Hanson Bridgett
LLP, Jordan Lavinsky enjoys what he does.<br>
“I wanted to find a firm where, even after five years on the job, I would
still look forward to coming to work every day while also being able to balance
career and family.”<br>
As a child he wanted to become a lawyer. He achieved this goal after receiving
a J.D. degree from the University of San Francisco. Mr. Lavinsky is active
in the community with Legal Aid of Marin, is a member of the board of directors
of the Marin County Bar Association and also a lecturer at USF.<br>
Hobbies: “Traveling, music, sports and particularly golf – although I’m
not very good – and mountain biking.”<br>
Best advice received: “Treat others as you would like to be treated.”<br>
<br>
<h3>Teejay Lowe</h3>
32, Director of community relations, G&G Supermarkets, Santa Rosa<br>
His first job was as a bagger at G&G. Today Teejay Lowe has expanded
his role in the family business to encompass managing all media and government
affairs as well as marketing and advertising. He is also responsible for financial-asset
management and development.<br>
“One of the best things that ever happened to me was meeting the governor
and making such an impression that he appointed me to the Regional Water Quality
Control Board,” Mr. Lowe said.<br>
Greatest professional challenge: “To have the self restraint to not act
on every business opportunity that comes to mind.”<br>
Best advice received: “Be in the moment.”<br>
<br>
<h3>Chris Schumacher</h3>
38, President and CEO, executive vice president and COO, Optio Solutions
LLC and CrossCheck Inc., Rohnert Park<br>
With a dual leadership role as head of Optio Solutions, an accounts receivables
management company, and as the chief operating officer of CrossCheck, the
third-largest check approval and guarantee company in the nation, Chris Schumacher
has his hands full.<br>
“I am charged with operational management, strategic planning and technology
utilization to help these companies grow and thrive. My objective is to increase
revenues and market share by delivering innovative products and services that
bring value to our customers.”<br>
Mentor/most admired busi-nessperson: “My dad, who started a small insurance
company and was able to support a family with eight children while still finding
time to attend sporting events for all of us.”<br>
<br>
<h3>Scott Shapiro</h3>
28, Senior vice president, Warren Capital Corp., Novato<br>
A future career in finance could have been predicted for Scott Shapiro when
he took his first job at Bohemian Grove and as he grew up close to the Shapiro
Family Foundation.<br>
Today he manages day-to-day operations and transaction flow at Warren Capital
Corp. while also underwriting transactions and working closely with funding
partners. His duties also include sales and marketing in addition to serving
as the IT and Web site manager – in his spare time.<br>
“I am especially proud of helping to build our health care business up to
$25 million over several years and for the opportunity to create long-term
relationships with many of our financial partners.”<br>
Favorite book: “Moneyball,” by Michael Lewis<br>
<br>
<h3>Rex Stults</h3>
39, Industry relations director, Napa Valley Vintners, St. Helena<br>
Protecting Napa’s good name and handling tough wine industry issues are
just part of his job description. Rex Stults is also fighting for wine consumers’
truth-in-labeling rights by appealing to the U.S. Alcohol, Tobacco Tax and
Trade Bureau.<br>
“Wine consumers should be able to expect consistent and truthful wine
labels,” he said. Previously he was CEO of the St. Helena Chamber of Commerce
for eight years. “I take pride in transforming the chamber into a dynamic,
pro-active organization with the largest membership of any chamber for a town
of its size in the U.S.”<br>
Best advice received: “When you are on your deathbed, you most certainly
won’t look back and think to yourself – I wish I had attended more meetings.”<br>
<br>
<h3>Scott Sullivan</h3>
39, President, Soundvision, Novato<br>
Creating and growing Soundvision into a nationally recognized, award-winning
company is Scott Sullivan’s greatest accomplishment. His company specializes
in the design and installation of whole house audio/visual entertainment systems,
custom home theaters and automation and control devices. <br>
“My personal goal is to learn to lead and mentor instead of pointing out
the answers.”<br>
Best advice received: “Always be profitable. Get credit from the bank when
you don’t need it, and never take a partner.”<br>
<br>
<h3>Geof Syphers</h3>
37, Chief sustainability officer, Codding Enterprises, Rohnert Park<br>
Aligning his company’s business goals with social and environmental objectives
is the primary responsibility of Geof Syphers.<br>
“I find partners to help create real solutions to big problems like climate
change and social inequity while generating jobs and profit. The challenge
is to find ways to bring together the knowledge and concerns of the environmental
community with the management capability and capital of the business community.”<br>
Securing the One Planet Communities endorsement for Sonoma Mountain Village
was his greatest accomplishment. “I want to build a prototype zero-carbon/zero-waste
home at Sonoma Mountain Village and prove to the world that this is possible,
profitable, beautiful and fun.”<br>
First job: Building robotic food-packing machinery<br>
<br>
<h3>Jay Takacs</h3>
36, Principal and CFO, 15000 Inc., Santa Rosa<br>
As a co-founder of this consulting mechanical engineering firm in downtown
Santa Rosa, Jay Takacs finds himself having to grow the firm despite the housing
and construction downturn while continuing to lead the design community towards
green and responsible construction.<br>
“Adapting to a changing economy and responding quickly to market conditions
has allowed us to grow even in slow times.”<br>
Mr. Takacs has been a member of the Santa Rosa Board of Regulatory Appeals
for two years and also a board member for R House charities, an organization
that houses, trains and educates teenage boys and girls with violent track
records.<br>
Favorite movie: “The Good, Bad and the Ugly”<br>
Mentor/most admired businessperson: Warren Buffet<br>
<br>
<h3>Marc Van Riper</h3>
37, Director of administrative services, Kaiser Permanente, Santa Rosa<br>
Starting as an entry-level phlebotomist, Marc Van Riper soon became a senior
lab assistant and later a supervisor in Kaiser’s Santa Rosa laboratory.<br>
He later became an administrative services supervisor, a unit manager for
cardiac lab services and the acting medical records director for health information
management transcription coding. Today he is responsible for the oversight
of multiple departments within the Santa Rosa Medical Center.<br>
“I’m very happy doing what I am doing, but becoming a manager of different
disciplines has been a challenge.”<br>
Favorite book: “Now Discover Your Strengths,” by Marcus Buckingham<br>
Best advice received: “I may not be the smartest ... but I will work hard,
use my resources and give people basic respect.”<br>
<br>
<h3>Alena Wall</h3>
31, Executive director, Northern California Center for Well-Being, Santa
Rosa<br>
Alena Wall implements healthy business policies and worksite wellness programs.
She also manages operations and supervises employees at two locations addressing
diabetes, cardiovascular disease, weight management, basic nutrition and overall
wellness. <br>
“I want to strengthen our capacity to reach more people who need health education,”
she said. She is chair of the Community Activity Nutrition Coalition
Steering Committee and the Wellness Forum for the Sonoma County Coalition
on Health and Wellness. She received the State Achievement Award for injury
prevention for a Peer Education Program she developed and also developed
the first diabetes program in Marin County to be accredited by the American
Diabetes Association.<br>
Best advice received: “Work only for the best, and be just as enthusiastic
for the successes of others as you are for your own.”<br>
<br>
<h3>Cami Weaver</h3>
39, CEO, Becoming Independent, Santa Rosa<br>
Managing a nonprofit organization with a $13 million budget and a staff
of 337 at seven sites in three counties that serves more than 1,100 individuals
with disabilities requires many talents. Cami Weaver became CEO of Becoming
Independent in October 2007 after 17 years of pursuing every professional
development opportunity available.<br>
“I am deeply committed to BI’s mission of promoting community inclusion
and participation for people with disabilities. Connecting with all of the
workers and creating meaningful time with the direct-care staff is vital.
I also want to establish a major-donor and a planned-giving program to increase
revenue and create future sustainability for the staff and the people we serve.”<br>
Last vacation: “Disneyland with my sons. It was the first time for all of
us.”<br>
<br>
<h3>Kevin Zucco</h3>
38, Principal, ZFA Structural Engineers, Santa Rosa<br>
Kevin Zucco heads a company that develops safe and code-compliant structural
designs for new buildings and for retrofitting old ones.<br>
He keeps up to date on green-building concepts and designs as a Leadership
in Energy and Environmental Design accredited professional.<br>
“I am also focused on business development and growing ZFA throughout Sonoma,
Marin and Napa Counties, in the Bay Area and Sacramento. My greatest accomplishment
was passing the California Structural Engineering exam, the most difficult
license test in the U.S. with a failure rate of 80 percent.”<br>
Hobbies: “Supporting my beautiful wife Kimberly, sporty son Grady – 5, spunky
daughter Gigi – 3, and new smiley son Griffen – 10 months.”<br>
Favorite book: “Into Thin Air”<br>
<br>
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