Atlantic Pacific Bank to change name

<p>Santa Rosa’s Atlantic Pacific Bank will change its name because of a trademark dispute over the Atlantic Pacific name, the bank said Thursday. </p><p>The independent commercial bank, which opened in 2006, said it was approached by another company about a conflict with its trademark. </p><p>The bank didn’t identify the other company. “We have determined that engaging in a potentially long and expensive legal battle regarding the trademark rights surrounding the bank’s name is currently not in the best interests of shareholders,” said Atlantic Pacific CEO Charles Hall. </p><p>The bank has hired a brand consulting firm to help come up with a new name. </p><p>The bank also delayed its annual meeting to June 4 because of the trademark issue. Shareholders will be asked to approve a new name at a later date, the bank said. </p><p>Atlantic Pacific reported $42.8 million in assets as of Dec. 31, with $30.3 million in loans and $16.9 million in deposits. </p><p>The bank is located on Westwind Boulevard near Charles M. Schulz-Sonoma County Airport.</p>