Bobbi Hoff

Opponents: Michael Allen, Eddie Alvarez, Carol Dean, Hans Dippel, Ernesto Olivares, Lee Pierce, John Sawyer, Don Taylor, Marsha Vas Dupre, Gary Wysocky

Age: 39

Hometown: Santa Rosa

Occupation: Certified public accountant, part-time Coldwell Banker real estate agent

Background: Santa Rosa's Refuse Committee member (2002-present); former executive board member Red, White & Boom committee; Coldwell Banker liaison to assist Habitat for Humanity's fund-raising and building efforts

Web site: www.friendsofbobbihoff.com

Priorities:

BUDGET

Problem: City's miscalculation of sales and property tax revenues. "They continue to spend money we don't have."

Solution: Develop more aggressive program to keep and attract businesses to bolster revenues; push for SMART's development, implement a temporary 10 percent reduction in higher-waged employee salaries.

PUBLIC SAFETY

Problem: Because of budget woes, the council might redirect Measure O funds from the current police, fire and anti-gang programs they finance.

Solution: Honor Measure O and include other police and fire operations in citywide budget reductions to further protect Measure O funds from being redirected.

ENVIRONMENT

Problem: Reducing the city's carbon footprint.

Solution: Push for the SMART train, expand fleet of alternate-fuel city vehicles, install solar panels on city buildings and create special financing district to encourage homeowners to install solar devices.