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Coddingtown stores, nonprofit groups host back-to-school shopping spree

Published: Saturday, August 6, 2011 at 12:24 p.m.
Last Modified: Saturday, August 6, 2011 at 12:24 p.m.

More than 190 needy kids headed back to school in the coming weeks will be better dressed for the occasion thanks to a Saturday morning shopping spree at Coddingtown Mall.

Each was treated to a $150 gift card for new clothes, shoes and accessories courtesy of the Active 20-30 Club of the Redwood Empire, which additionally provided new backpacks stocked with standard school supplies.

“It was really cool,” soon-to-be-seventh-grader Joseph Breeder, of Petaluma, said after cruising the mall with his 9-year-old brother, Patrick - the two them acquiring jeans, sweatshirts, shoes, caps and other items. “I think the people were very, very generous to give us this opportunity.”

Santa Rosa fifth grader Raeli B. displayed a black and white dress with hot pink accents from JCPenney she plans to wear for school picture day.

“I just fell in love with it at very first sight,” she said, pointing out a head-band purchased elsewhere that nonetheless matched perfectly.

Involved stores — JCPenney, Old Navy, Icing, Claire's and Payless Shoe Store — opened at 7 a.m. to host the young shoppers, each accompanied by a sponsor from the 20-30 Club.

Many of the kids wore their new duds out of the mall to a south-side parking lot for a festive pancake breakfast hosted by the Santa Rosa Police Officers Association. They included a 9-year-old named Dawn, who sported long black socks with a fluorescent print and new, black faux-suede boots.

“I got a lot of ‘My mom would kill me if I got this,' “ said Shannon Tracy, who shopped with her — mostly regarding makeup and dangly earrings, clarified Dawn.

Her mom, Clare Mackenzie, laughingly said there were no actual death threats but said they'd “talked a lot ahead of time about what was appropriate.”

A third-grader named Anahi took stock of her new school supplies, including a binder, loose-leaf paper, spiral notebooks, folders, a calculator, pens and pencils, pencil sharpener, erasers, high lighters, crayons, colored pencils and a ruler.

Students at the Redwood Empire Beauty College also offered haircuts and styling, while dental screenings were offered by local dentists John Buzza and John Kim.

“It's really heart-warming to be involved,” beauty college stylist Lindsay Colt said. “Kids going to a new school or going to a new grade get that extra confidence of new clothes and a haircut. It can be that little boost that they need.”

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