On the move

<p>Steve Ronchelli has been promoted to vice president of operations at Santa Rosa construction firm Jim Murphy and Associates. Previously a senior project manager, Ronchelli is now a minority shareholder in the firm.</p><p>The Sonoma Land Trust has added two new members to its board of directors: Ken Freeman, a managing director with Harbert Management Corp. in San Francisco and proprietor of Freeman Vineyard & Winery in Sebastopol; and Bill Osterland, a retired business executive and philanthropist who lives at The Sea Ranch.</p><p>Owner Lani Worthington has moved her Muse Hairdressing shop to a new location in downtown Petaluma at 27 Western Ave. She previously operated the business on First Street.</p><p>George Christie, founder and president of Wine Industry Network, has been named CEO of Santa Rosa-based multimedia company Vineyard & Winery Management. He will continue to operate the business-to-business website Wine Industry Network.</p><p>Heike Pacchetti has been named general manager at the Kenwood Inn and Spa. She had served as director of operations there since February 2010 and previously in various positions for Calistoga Ranch, Auberge du Soleil in Rutherford and the Sonoma Mission Inn & Spa.</p><p>Debra Morris has been named marketing and PR manager for Adler Fels Winery. She will oversee brand development, packaging, promotion, public relations and social media campaigns for the Sonoma Valley winery's private label and proprietary brands.</p><p>John Theilade has been hired as director of golf for Santa Rosa's Oakmont Golf Club. He previously served as general manager at Fountaingrove Golf & Athletic Club, Tilden Park Golf Club and, most recently, Mare Island Golf Club.</p><p>Partners Stormy Knight and Marc Harris have restarted Net101, a Santa Rosa Internet consulting service, after running the website BargainTravel.com for 12 years. Their services include helping business better connect online with smartphone users via locally relevant searches.</p><p>Cassandra Holloway has joined Sonoma Eyeworks in Santa Rosa as reception desk director. A graduate of Sonoma State University, Holloway earned a B.A. in women's and gender studies and a B.A. in anthropology in 2008. </p><p>Submit On the Move items to onthemove@pressdemocrat.com.</p>