California's long list of ballot initiatives once again will leave many voters scratching their heads when they get to the polls on Nov. 6, with some of the 11 propositions painfully familiar after a barrage of mind-numbing advertising and others a complete mystery after non-existent campaigns.
Quick: What's your position on a two-year budget cycle for the state Legislature?
That question, asked by Proposition 31, no doubt will leave some pens hovering over ballot cards for at least a heartbeat or two. Then those voters will flip a mental coin, fill in “yes” or “no” or move on to Prop. 32.
Which they've heard about ad nauseam for weeks.
But is 32 truly a “paycheck protection” plan for union members, or is it a clever ploy to let “super PACS” gain control over California politics?
How's a voter to know?
Well, there's the traditional route, which includes actually studying the issues. That might include reading the actual text of the propositions, the legislative analyst's analysis and the official arguments for and against each initiative. All of that helpful information is included in the voter information guide that, if you're a registered voter, arrived in your mailbox some time in the past few weeks.
But geez, you might say, it's 143 pages long and doesn't even have any pictures. It's boring.
And that's music to the ears of the people who are financing the campaigns for and against these initiatives. They're hoping that voters won't study the facts, but instead will make up their minds based on advertising campaigns.
And many voters will do just that.
But, if you want to base your vote on a little more than just a TV ad that airs 70 jillion times during the World Series, but you also don't want to waste valuable Giants-viewing time by studying the ballot measures, there's a shortcut.
Follow the money.
The money trail provides great guidance for making ballot-box decisions, and doesn't take nearly as long as actually understanding the ballot issues. And while the Supreme Court's Citizens United decision and our wimpy campaign finance disclosure laws leave too much of campaign financing a mystery to the general public, there's enough information available to help lazy voters.