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Cyber Monday likely to be busiest online sales day

  • In this Friday, Nov. 29, 2008, file photo, carts full of merchandise ordered online are rolled to the main packing area for shipping at the Overstock.com warehouse, in Salt Lake City. (AP Photo/Douglas C. Pizac)

NEW YORK — Americans clicked away for deals on Cyber Monday, which is expected to be the biggest online shopping day in history.

It's estimated that this year's Cyber Monday will be the biggest online shopping day of the year for the third year in a row: According to research firm comScore, Americans are expected to spend $1.5 billion, up 20 percent from last year on Cyber Monday.

Early results show that online shopping was up 24.1 percent compared with the same time period a year ago, according to figures by IBM Benchmark released at noon. Sales from mobile devices, which include tablets, rose 12 percent. The group does not track dollar amount sales.

The strong start to Cyber Monday, a term coined in 2005 by a shopping trade group that noticed people were doing a lot of shopping on their work computers on the Monday following Thanksgiving, comes after overall online sales rose during the four-day holiday shopping weekend that began on Thanksgiving.

"Online's piece of the holiday pie is growing every day, and all the key dates are growing with it," said Forrester Research analyst Sucharita Mulpuru. "The web is becoming a more significant part of the traditional brick-and-mortar holiday shopping season."

It's the latest sign that Americans are becoming addicted to the convenience of the Web. With the growth in smartphones and tablet computers, shoppers can buy what they want, whenever they want, wherever they want. As a result, retailers have ramped up the deals they're offering on their websites during the holiday shopping season, a time when stores can make up to 40 percent of their annual revenue.

Amazon.com, which started its Cyber Monday deals at 12:01 a.m. Monday, is offering as much as 60 percent off a Panasonic VIERA 55-inch TV that's usually priced higher than $1,000. Sears is offering $430 off a Maytag washer and dryer, each on sale for $399. And Kmart is offering 75 percent off all of its diamond earrings and $60 off a 12-in-1 multigame table on sale for $89.99.

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