52°
Partly cloudy
TUE
 72°
 47°
WED
 75°
 47°
THU
 74°
 44°
FRI
 72°
 45°
SAT
 73°
 44°

Yahoo redesign aims to make site more inviting

  • This image released by NBC shows host Savannah Guthrie, left, with Yahoo CEO Marissa Mayer on NBC News' "Today" show, Wednesday, Feb. 20, 2013 in New York as Mayer introduces the website's redesign. (AP Photo/NBC Peter Kramer/NBC/NBC NewsWire)

SAN FRANCISCO — Yahoo is renovating the main entry into its website in an effort to get people to visit more frequently and stay longer.

The long-awaited makeover of Yahoo.com's home page is the most notable change to the website since the Internet company hired Marissa Mayer as its CEO seven months ago. The new look debuted Wednesday in the U.S., although it could take a few more days before everyone starts to see it.

It's the first time Yahoo has redesigned the page in four years. In that time, the company has seen its annual revenue drop by about 30 percent from $7.2 billion in 2008 to $5 billion last year as more online advertising flowed to rivals such as Internet search leader Google Inc. and social networking leader Facebook Inc.

Mayer, who spent 13 years helping to build Google into the Internet's most powerful company, has vowed to revive Yahoo Inc.'s revenue growth by establishing more of the company's services as daily habits that "delight and inspire" their users.

Yahoo.com's revamped home page figures to play a key role in determining whether Mayer, 37, realizes her ambition.

"We think this will be the new foundation for Yahoo," said Mike Kerns, the company's vice president of product.

Despite the company's recent financial malaise, Yahoo's home page has remained one of the Internet's top destinations. The page attracted 392 million worldwide visitors last month, a 7 percent increase from 365 million at the same time last year, according to research firm comScore Inc. By comparison, Microsoft Corp.'s msn.com drew a crowd of 334 million, up 4 percent from last year.

But visitors haven't been spending as much time at Yahoo.com when they check in. They also haven't been making as many return visits each month. That's been a problem for many other websites, too, as Facebook and other online hangouts capture more of people's online time.

Yahoo's revamped home page isn't a radical new look, but there are enough changes that could make the website more addictive. In a blog post, Mayer wrote that she is trying to infuse Yahoo's home page with a "more modern experience."

© The Press Democrat |  Terms of Service |  Privacy Policy |  Jobs With Us |  RSS |  Advertising |  Sonoma Media Investments |  Place an Ad
Switch to our Mobile View