First it lost its top five stories. Now Santa Rosa's Museum on the Square project has lost its museum.
The Sonoma County Museum announced Tuesday it was backing out of the long-delayed effort to renovate the former AT&T building downtown.
Instead, the museum's board of directors has decided to expand its art and education programs into a neighboring building it already owns.
“We wanted it to happen, and it hasn't happened for us,” said museum Executive Director Diane Evans of the plan to open gallery space on the ground floor of what is now a vacant windowless eyesore. “But I think we're going to get something wonderful and it's real and it's happening now.”
Since 2001 the museum has owned the Seventh Street building that for years housed the Conklin Brothers flooring company, just east of its longtime home in the former city post office.
Frustrated by the AT&T project's delays, museum officials last year kept their options open by not renewing the Conklin Brothers lease. The flooring company moved to its new home on Todd Road this month.
The museum toyed with several ideas for the space as it waited to see how the downtown project would pan out. Initially, the plan was to use the neighboring building as storage space, then possibly interim gallery space and/or media space.
But then the gleaming the Museum on the Square project lost some of its luster.
Desperate to preserve his anchor tenant and improve his chances of getting financed and built this year, Hugh Futrell, developer of the project, lopped the five stories of apartments off the top of the building.
That cut the size of the ambitious 10-story mixed-use tower in half, leaving a museum and restaurant on the ground floor and four stories of office space above. Mayor Scott Bartley called the revision a “Hail Mary” attempt to save the project.
A week after the City Council signed off on the changes, the museum's board of directors decided to head in a different direction.