LOS ANGELES — Like a stubborn family member or insubordinate employee, Xbox One owners might need to tell their fancy new console what to do more than once.
In flashy commercials that began airing last week to promote Microsoft's upcoming video game system, an array of users verbally command their Xbox Ones to do stuff like answer a Skype call, fire up a "Titanfall" match or play the latest "Star Trek" film. The ads leave out one detail: They probably had to repeat themselves a couple of times for it to work.
At a demonstration of the Xbox One this week organized by Microsoft, the new version of the company's voice-and-motion-detecting Kinect sensor didn't work nearly as flawlessly in real life. The Xbox 360 successor, which is scheduled for release Nov. 22, required several commands to be repeated for the response to pop up on screen.
During a private 45-minute presentation showcasing the console's media and entertainment capabilities, about 10 of 45 voice commands issued had to be repeated by a Microsoft spokesman — some as many as four times. Kinect didn't immediately detect such orders as "Xbox, watch ESPN" and "Xbox, Bing movies with Sandra Bullock" during the demo.
"Everything you're seeing here is going to get better," promised Jose Pinero, senior director of marketing and public relations for Xbox, at the conclusion of Wednesday's demo. "Right now, we're still a couple of weeks away but voice, the more you use it and the more the system learns, the more accurate it becomes. We're still working on fit and finish."
When the company unveiled the Xbox One at its Redmond, Wash., headquarters last May, Microsoft hyped the machine not as a super-powered gaming console but as an all-in-one entertainment solution for living rooms that would allow users to easily switch between — and snap together — activities on a TV screen, without needing to mash buttons.
The previous Kinect sensor was equally billed as a game changer when it debuted in 2010 but was considered by many gamers to ultimately be a gimmick.