66°
Sunny
WED
 75°
 48°
THU
 72°
 47°
FRI
 71°
 42°
SAT
 72°
 44°
SUN
 71°
 44°

Online deals add up on Cyber Monday

  • Packages move along a conveyor belt at the Amazon.com 1.2 million square foot fulfillment center, in Phoenix. Millions of shoppers are expected to click on items on Monday, Dec. 2, 2013, as retailers rev up deals to grab online holiday shopping dollars on the first working day after the busy holiday weekend. (AP Photo/Ross D. Franklin, 2012 File)

NEW YORK — It's the day of the online deal.

Millions of Americans were expected to shop with a few clicks of their computers or mobile devices Monday to take advantage of special discounts offered on the first working day after the long Thanksgiving weekend.

Cyber Monday is projected to be the busiest day of the year for online shopping. The National Retail Federation, a trade group, predicts more than 131 million people will shop online, up about 2 percent from last year.

And research firm comScore expects Cyber Monday sales of $2 billion, up from about $1.47 billion last year. Online sales account for about 10 percent of total holiday spending, which is expected to grow about 3.9 percent to $602.1 billion for the months of November and December.

Early results show online shopping was up 21.4 percent compared with the same time last year, according to figures by IBM Benchmark released at noon. Mobile traffic, which includes smartphones and tablets, accounted for 31 percent of all online traffic.

"We're expecting to see strong gains as retailers roll out new promotions and make new products available on their websites," said Jay Henderson, strategy director for IBM. "Online commerce seems to really be driving this holiday season."

Cyber Monday comes after retailers' failed efforts to boost spending during the holiday weekend. They offered big discounts in early November, and several opened stores on Thanksgiving Day. But The National Retail Federation predicts that spending fell for the first time ever, down 2.9 percent to $57.4 billion, during the four days that ended Sunday.

About 81 percent of retailers planned to offer deals specifically for Cyber Monday, according to the NRF's online arm, called Shop.org.

But this year so-called Cyber Monday seems to have stretched into Cyber Week or even Cyber Month, with retailers such as Amazon and Wal-Mart rolling out online deals since the beginning of November.

comments powered by Disqus
© The Press Democrat |  Terms of Service |  Privacy Policy |  Jobs With Us |  RSS |  Advertising |  Sonoma Media Investments |  Place an Ad
Switch to our Mobile View