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Santa Rosa's Meter Beaters back downtown for holidays

  • Brenda McFarland, left, pays for Victoria Andrews' parking permit in downtown Santa Rosa on Tuesday, Dec. 10, 2013. McFarland and other 'Meter Beaters' helped prevent cars around town from receiving parking tickets by paying for expired meters. (Conner Jay / The Press Democrat)

Those people in Santa hats and red sweatshirts are at it again, feeding expired parking meters in downtown Santa Rosa and Railroad Square to save folks from a $35 parking ticket.

For many business owners and shoppers, the so-called Meter Beaters, who are paid by the owner of G&C AutoBody, provide a short holiday reprieve from what they say are the city's chronic and infuriating parking meter problems.

And when one of the holiday do-gooders, Robert Traviss, had a run-in with a parking enforcement officer on Monday, he and G&C Auto Body Owner Gene Crozat took it as a sign that City Hall was opposing the feel-good freebies, as it had done in the early years of the program two decades ago. The officer reportedly issued a parking ticket for a vehicle even though Traviss had just bought more time.

City officials were quick to say they supported the Meter Beater program and that their general policy is to stay out of the way. They said that a new employee unfamiliar with the program had already entered the violation when Traviss approached her, but that it wouldn't happen again.

“We generally wouldn't write a ticket in that situation,” said Kim Nadeau, Santa Rosa's parking manager. “We feel it's a fun promotion,” she added. “It brings goodwill to downtown shoppers.”

Many merchants said such goodwill is a needed antidote to downtown parking problems. For years, visitors have complained about having to pay for parking when it is free in every other Sonoma County city. Merchants also question why the two-hour time limit for the spaces outside their stores can't be extended to allow people more time to run errands.

A particular source of angst for business owners continues to be the city's parking kiosks. These paper-based pay stations enable people to use credit cards instead of scrounging for coins but can be confusing for shoppers.

Maria Philbin owns Le Jardinier, a garden and floral store in Railroad Square that is going out of business. She said people parking outside her store do not understand that they have to pay because there is not a meter in front of their parking spot. Sometimes, people have received a ticket by the time they've figured out how to pay for their spot, she said. Other times, the credit card readers simply don't work. She hears “bitter complaints” from shoppers all the time, she said, adding, “I feel it's a detriment to shopping ease.”

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