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Apple reaches deal to bring iPhone to China Mobile

BEIJING — Apple and China Mobile announced a long-anticipated agreement Monday to bring the iPhone to the world's biggest phone company.

The deal might help to boost iPhone sales in a market where Apple Inc. faces intense competition. The iPhone already is available in China through two smaller carriers but the latest deal links it with a bigger network and state-owned China Mobile Ltd.'s marketing power.

The iPhone is popular with Chinese customers who can afford it but it has been eclipsed by lower-priced smartphones from Samsung and local brands.

The iPhone 5S and 5C will go on sale in Apple and China Mobile stores beginning Friday, Jan. 17. China Mobile customers can register for phones starting Wednesday.

The companies didn't announce pricing or the terms of the agreement.

The deal comes a month before China's Lunar New Year holiday in late January, a big gift-buying season. That "will provide an immediate boost to Apple's share in China," said analyst Nicole Peng of Canalys, a research firm.

Forecasts of possible increased iPhone sales under a deal with China Mobile vary widely, from 10 million to 40 million. A key issue is whether it leads to additional sales or only prompts existing users to switch to China Mobile.

The iPhone will help China Mobile promote a new fourth-generation network that received government approval this month. But analysts say Apple needed the agreement more than the Chinese carrier. That gave China Mobile leverage in negotiations over how to split costs, which for the high-priced iPhone usually includes subsidizing handset sales.

The iPhone faces tough competition from cheaper smartphones running Google's Android software. Collectively, Android phones far outsell Apple's iPhone.

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