Pedro Avila has been named assistant superintendent and vice president of student services at Santa Rosa Junior College. He has worked 14 years in the community college system, including as an associate vice chancellor at State Center Community College District in Fresno and a vice president and vice chancellor at the West Hills Community College District in Coalinga.

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Alyson White has been hired as the new direct-to-consumer manager at Gary Farrell Winery in Healdsburg. She spent 10 years working at Francis Ford Coppola Winery in Geyserville, where she oversaw the tasting room, wine club, e-commerce, hospitality and events, and she previously worked as tasting room manager at Imagery Estate Winery in Glen Ellen.

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Kirsten Sanft has been named principal of the West County Charter Middle School, which will open this fall in Forestville. She has been in public education for 20 years and since 2015 has served as principal of Cloverdale High School.

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Tracy McArdle, general manager of The Good Life Wine Collective in Napa, will lead the company, overseeing Jessup Cellars and Handwritten Wines. She worked in Chicago’s financial industry for eights years and joined Jessup Cellars in 2008.

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Samantha Pungprakearti and David Heier have joined the board of directors of the Volunteer Center of Sonoma County.

Pungprakearti is an associate at the Santa Rosa law firm of Carle Mackie Power & Ross, LLP.

Heier is an executive vice president and chief financial officer at First California Mortgage Company in Petaluma.

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Orlando Macias and Jennifer Adams have joined the board of directors of LifeWorks of Sonoma County, a nonprofit mental health agency in Santa Rosa.

Macias is an officer with the Santa Rosa Police Department.

Adams is the director of marketing and admissions for EmpRes Post Acute and Rehabilitation in Petaluma.