Krave Jerky product added to Rancho Feeding recall list

Krave Jerky, the Sonoma maker of high-end, natural meat snacks, is the latest company to be drawn into the recall of a year's worth of meat from the Rancho Feeding Corporation slaughterhouse in Petaluma.

Krave, which makes gluten- and nitrite-free products, has issued a recall for one day's production of its garlic chili pepper jerky. The reason is the snacks included beef from Rancho, which currently is under federal investigation for processing "diseased and unsound animals" without a full inspection.

There have been no confirmed illness linked to the Rancho meat.

The Krave recall, dating back to early March, involves less than 1,000 cases, or 8,000 snack bags, said Jeremy Soine, Krave's chief operating officer. It remains a fraction of the 8 million bags of jerky that the company sold last year.

News of Krave's recall spread quickly Monday evening after the Associated Press ran a small item based upon an announcement from the Monterey County Health Department.

The department typically puts out releases when products are recalled at area retailers, but "this one has taken on a life of its own," said Karen Smith, the department's public information officer.

Some media reports incorrectly stated that the health department, not Krave, was recalling the product.

And neither the original health department announcement nor the early news reports mentioned that the recall was limited to packages with a "best before" date of Sept. 30, 2014. Soine said that amounted to a single day of production from exactly a year earlier, Sept. 30, 2013.

Krave joins a lengthy list of companies whose names have been connected to the Rancho recall. The U.S. Department of Agriculture has named more than 6,400 retail outlets around the country, from Wine Country supermarkets to national chains.

Moreover, local farmers say a USDA official from Washington told them at a meeting this month that the recall affects 44,000 establishments. The recalled products have included frozen hamburgers, taquitos and frozen Hot Pocket sandwiches.

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