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New era begins at Petaluma slaughterhouse (w/video)

"We can process your livestock, cut and pack them to specification and deliver orders to customers in the Bay Area and the Los Angeles Metropolitan Area," he said. "The floodgates to private-labeled meat have opened."

The now-defunct Rancho in February recalled all the 8.7 million pounds of beef and veal it processed in 2013. The U.S. Department of Agriculture said the plant had circumvented inspection rules and "processed diseased and unsound animals." The agency, its inspector general and the U.S. Attorney General's Office are investigating the Rancho operation.

Evans said every system, process and procedure in the slaughterhouse operation had been reconstructed to focus on high standards and transparency, and with the participation and approval of the U.S. Department of Agriculture.

Marin Sun Farms Press Conference

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"Everything has been rewritten, reinspected and recertified," he said.

Twelve of the former 14 employees will be retained, although none will be in management or supervisory positions, said Danny Kramer, the new company's chief operating officer. He said the former plant manager, Scott Parks, who was not present Friday, has been retained as a consultant.

Several ranchers at the event greeted the developments hopefully. And they applauded Evans' statements that he wants to make the plant an integral part of the region's custom-meats business, linking animals from the pasture to the consumer's dinner plate in a way that assures quality.

"I think it's very promising for the community," said Joe Pozzi, a Valley Ford sheep and cattle rancher. "Having a local processing plant, especially with the capabilities of doing further processing and distribution, that's going to be a real benefit to small producers here."

"It's going to give the farmers one more way to get into the market," said Doug Beretta of a Beretta Dairy in Santa Rosa. "I think it's going to open up the doors to some backyard producers."

Evans and Kramer spoke at a press conference held in the plant's loading dock room, meat hooks hanging overhead marking the path the animal carcasses travel on their way to being quartered and put into trucks. The USDA certified Marin Sun to operate the abattoir on Wednesday.

The plant operators will work closely with local ranchers, offering a full menu of services from slaughter to processing and distribution, said Evans, a leader in the sustainable meat production industry.


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