James MacPhail loves a dare.
The founder of MacPhail Family Wines spends a great deal of time daring the public at large to try his ros?
Turns out the "dry ros?dare" is changing people's perception of pink.
MacPhail is the winemaker behind this persuasive wine-of-the-week winner — the MacPhail, 2013 Ros?of Pinot Noir, Sonoma Coast at $22.
"It is a constant challenge to get people to try it," MacPhail said. "Once they do, they say things like &‘Oh, it's not sweet,' or &‘Wow, I love this!' I poured the 2013 ros?at Pinot Days in Chicago. I had to convince about 25 percent of everyone who visited our table to taste it first. Fairly certain 100 percent of those people that tried it ended up loving it. I poured a whole case. It's just changing an old, ugly perception."
The perception MacPhail is referring to is that pink wine is cloyingly sweet, but the MacPhail ros?makes a great case for the dry incarnation.
This ros?is a rock star -- strikingly dry with aromas and flavors of cherry, watermelon and mineral. It has a great underpinning of acidity and a crisp finish.
"I have always enjoyed ros? thinking it doesn't get enough respect here in America," MacPhail said. "I can't say it was a Bandol Ros?— that was my &‘ah-ha' wine, but it's up there. I have spent a lot of time in Europe, and I think that is where I gained respect for ros? It is much more prevalent and respected over there than here."