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BottleRock is back (w/video)

  • André 3000 and Big Boi with Outkast performing as part of the CounterPoint Music Festival on Sunday, Apr. 27, 2014, in Kingston Downs, GA. (Photo by Robb D. Cohen/Invision/AP)

By final count, BottleRock had piled up about $8.5 million in unpaid debt. It turns out one of Graham's close friends loaned the promoters bail-out money after the festival ended. Tapping into his financial genius to help his friend, Graham got a chance to take a look at the books and "saw a little opportunity there."

So in late January, he and his new partners in Latitude 38 Entertainment started booking bands — lining up headliners Outkast, Eric Church and the Cure — and now BottleRock 2.0 is only a few weeks out.

Taking a break from neighborhood awareness meetings and paying artist fees well ahead of time, Graham took time out to chat about his new music promotion career and his diverse musical background:

BottleRock Napa Valley 2014 Lineup

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<strong>Q: Did you worry that maybe the name BottleRock was too tainted and you'd be better off starting from scratch?</strong>

<strong> A:</strong> We thought about that a lot and in our due diligence we found out that it was very much tainted within the music industry and in Napa. But outside Napa, people were like, "Yeah I heard about that festival and it sounded awesome" or "I went and it was awesome." We heard it time and time again.

<strong>Q: Give me a sense of your musical tastes and your musical history.</strong>

<strong> A:</strong> Well, you won't believe this — my dad was a World War II vet so I grew up listening to Glenn Miller. I can quote you songs like "In the Mood." So I transitioned from that to Elvis when I was 5 or 6. I remember the day he died. From there I got into KISS when I was 8 years old. When I started liking girls, the timing was perfect for Prince and "Purple Rain" and dance music. Then in high school, I kid you not, I was hardcore NWA — I know all the lyrics by heart. Then I got into rock in college — Black Crowes, Weezer, you name it.

<strong>Q: Do you see any of this reflected in the lineup this year?</strong>

<strong> A:</strong> For sure with bands like Sublime and Weezer. I started listening to Sublime in 1992 when I was at UCLA. But I also have to admit to being a huge Deadhead as well.

<strong>Q: What can you tell me about the booking process?</strong>


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