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Lowell Cohn: College hoops shouldn't be NBA's feeder system

  • Texas forward Kevin Durant, left, announces he will enter the June NBA draft during a news conference in Austin, Texas on Tuesday, April 10, 2007. Texas basketball coach Rick Barnes, right, joined Durant for the public announcement. (AP Photo/Jack Plunkett)

Mark Cuban came up with a great idea. He said young men bound for the NBA should not go to college if all they care about is a professional career. They should play in the NBA's D-League — the NBA's minor league.

I don't know Mark Cuban and he's outspoken and some people consider him a kook. I always considered him an original thinker with great ideas, and I love this idea. Instead of going to college, pro prospects who don't care about getting an education would get drafted into the D-League and learn their craft there. Basketball craft is what they care about, not the history of the English sonnet.

Listen to Cuban on how a college basketball player doesn't get the benefit of college: "Because he's not going to class, he's actually not even able to take advantage of all the fun because the first semester he starts playing basketball."

Listen to Cuban on the phoniness of college ball: "A major college has to pretend that they're treating them like a student-athlete. It's a big lie and we all know it's a big lie."

Linger over the Big Lie Theory. You know it's a big lie. You know it because so many top players leave college after one year. One and done. Kevin Durant was one and done. What did he care about the Survey of World History? He cared about learning better rebounding position. His prerogative.

Let me state here college basketball is the most corrupt sport I know of. It is even more corrupt than college football. A large number of college basketball players do not care about academics. They are forced to pretend they care. They live a lie. We allow them to live a lie because we like college hoops and love the NCAA Tournament. And because these players entertain us, we accept the lie.

Which means we're all implicated in the lies.

Hall of Fame coach Larry Brown, now at SMU, disagreed with Cuban, vehemently disagreed. Look at the nature of Brown's disagreement. "They don't teach guys how to play" in the D-League.

OK, fair enough. The NBA would need to upgrade the D-League to make it attractive to college players who don't care about academics and are really professionals in amateurs' clothing.

And then Brown, whom I respect, expressed the heart of his argument. "(College basketball) is the greatest minor-league system in the world."


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