Honking horns were audible from outside the limo as Guy Fieri headed back to Manhattan after a day of shooting promotional spots in New Jersey.
His next stop would be the Season 3 premiere party for ?The Next Food Network Star,? the show that rocketed the Santa Rosa man to celebrity in Season 2 a year ago.
A day earlier he was in Tampa, Fla. with TV host/chef Robert Irvine, of ?Dinner: Impossible.?
The next day, he was cooking at Disneyland for a $145-plate celebrity chef dinner.
After some quality time enjoying the amusement park with his wife and two boys, it?s back to Santa Rosa Friday to prepare for his next starring role: grand marshal in Saturday?s 113th Luther Burbank Rose Parade.
Life is ? so much more out of control,? Fieri, 39, said by cell phone on his ride into New York.
After sewing up the second season of ?Guy?s Big Bite? ? the Food Network series for which he won an initial six episodes when he was named ?next star? last year ? he learned last week it had been renewed for another 52 shows through 2008, and moved from Sunday mornings to a more visible time slot at 1:30 p.m. Saturdays.
His second show, ?Diners, Drive-Ins and Dives,? shot in 17 states during production of the first 10 episodes premiering in April, also has rated well. Though not yet officially renewed, production for a new season already is in scheduling.
Closer to home, Fieri and Marcy Smothers launch their syndicated radio program, ?Guido and Marcy,? a ?food and wine lifestyle? show May 26.
And a cookbook in the works with the Food Network is currently scheduled for publication in 10 months.
All this, and Fieri still tries to keep his hand in the four restaurants he and partner Steve Gruber run in Santa Rosa and Sacramento, including Tex Wasabi?s Rock-n-Roll Sushi-BBQ downtown and the newly opened Johnny Garlic?s in its original location on Farmers Lane.
?His schedule is unbelievable. Unbelievable,? said manager Jack Levar, who did advertising for Fieri?s restaurants before taking on his calendar.
But it will slow to parade pace on Saturday as he waves to the local crowd.
The parade marches through downtown Santa Rosa on beginning at 10 a.m. The parade this year begins at Juilliard Park and ends at the Sonoma County Fairgrounds.