63°
Sunny
MON
 66°
 39°
TUE
 70°
 38°
WED
 70°
 40°
THU
 67°
 44°
FRI
 63°
 48°

THEN AND NOW

  • Thousdands of organic loaves are baked daily at Alvarado Street Bakery in Rohnert Park. The business has grown from its "food for the people" origins to a successful organic bread company that will be moving from Rohnert Park to a new, expanded location in Petaluma. (press democrat/ mark aronoff)

THEN AND NOW

1977 Today

Annual sales $40,000 $21.5 million

Employees 5 121

Products 4 29

Daily volume 150 loaves 40,000 loaves

Source: Alvarado Street Bakery

about $40,000 in 1977 and $21.5 million today.

Sales territory: North Bay in 1977, expanded into San Francisco in 1982, into the South Bay in 1985, Sacramento in 1992, and nationally in 1991.

Source: Alvarado Street Bakery


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