Fire razes Frizelle Enos in Sebastopol

  • Frizelle-Enos Feeds, a landmark Sebastopol business on the edge of downtown for 80 years, is gutted by fire, Saturday July 13, 2013. (Kent Porter / Press Democrat) 2013

A huge blaze Saturday evening destroyed Frizelle Enos Feeds, a landmark Sebastopol business that anchored the eastern edge of downtown for about 80 years.

The fire is suspicious, Sebastopol Assistant Fire Chief Mike Reeser said. The cause was under investigation Saturday night, but Reeser said it was possible it was arson.

Reeser did not yet have a damage estimate but called the building and its contents a total loss.

Frizelle Enos Fire in Sebastopol


Seven fire agencies responded to the three-alarm fire, which sent flames shooting into the sky and a plume of thick, brown smoke spreading over the region.

A large crowd gathered to watch more than 80 firefighters battle the blaze by dousing the flames from the ground as well as attacking it from high above with four soaring ladder trucks.

"It's devastating," said Suzie Campiglio of Graton, who's been a customer of the business for decades. Campiglio said she called her daughter, Nicole, and told her the news and "she was in hysterics."

Her daughter owns a horse named Duke, and they are regular customers for everything from feed to treats and supplies.

Many onlookers were employees of the business who watched their place of work — with its large Purina logo on the side of the building — destroyed before their eyes.

"My heart is broken," said Deanna Farley, office manager of the business for 17 years as she watched the spectacle from a nearby parking lot. "This is a Sebastopol landmark."

"There goes 12 years of my life," said Sharon Lewis, who now works at the company's Penngrove store but has many fond memories of working in the Sebastopol location.

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