49er gear flying off the shelves

  • Berdie Guerrero, right, and her daughter, Sara, look for a San Francisco 49ers shirt for her husband at the All Sports store in Santa Rosa Plaza, on Thursday, January 17, 2013.

    (Christopher Chung/ The Press Democrat)

With the San Francisco 49ers advancing to the conference championship Sunday and a Super Bowl appearance now possible, the red-and-gold faithful are starting to rally.

"The energy has picked up for the championship game, and Thursday it just boomed," said Erik Lavin at the All Sports apparel store in Santa Rosa Plaza.

And if you were to guess that quarterback Colin Kaepernick is the 49er the fans are most clamoring for, as evidenced by jersey sales, you would be correct. No. 7 jerseys, at $100 to $250, are flying off the shelves.

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"He is the starting quarterback, he is the new 'it' thing," said Felicia Sandoval, manager of the Sports Fan at Coddingtown, where a single Kaepernick jersey, size large, was still on the rack Thursday.

Sandoval said jerseys are the most popular purchase, with Aldon Smith, Frank Gore and Michael Crabtree following Kaepernick in demand.

Some local fans also are making the trek to Atlanta to see the game in person.

Die-hard fan and season ticket holder Amy Chapman, a Santa Rosa attorney, is among those, finding a flight to Atlanta and game ticket online.

"I was hoping we would get a home game, and when Seattle went up I thought we would, and than Atlanta came back," Chapman said, referring to the Seahawks and Falcons game last week that decided which team would play the 49ers and where.

"I was bummed I couldn't go to the game, then I hopped online and it wasn't that expensive to go," Chapman said. "There are still over 5,000 tickets available on StubHub."

Fred Vasquez of Windsor is going with his son, Pete Vasquez of Santa Rosa, but their allegiances are split.

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