You don't have to be a fashionista to make a style statement in Sonoma County.
Those country duds with a lot of bling? They don't cut it anymore. Around these parts, we're into non-fussy style. And that's the joy of living here. You can throw on a pair of jeans and a tailored blazer, some high-tech Nike running shoes or a pair of vintage cowboy boots and still feel like a million bucks.
Even if you're just going to the post office.
Sonoma County Fashionistas
"I have a lot of dressy apparel, but here, I don't have a lot of reason to wear it," said Kate Morison, owner of the Looking Glass boutique in Healdsburg. "I like to take dressier items and dress them down."
Not that there aren't occasions to bring out the 1940s cashmere cardigan and feathered mini-skirt. Locals often favor vintage dresses and shoes, local designer duds and "festival wear," a la Burning Man, when they go out to a club to dance and party wtih friends.
Here is a look at some of the styling young trend-setters we spotted, from Petaluma to Healdsburg.
The Looking Glass in Healdsburg may be the only boutique with a champagne bar in the back. But that's not the only classy touch.
Co-owners Andrea "Andy" Barrett, 36, and Kate Morison, 39, stock the store like they fill their own closets, with timeless pieces you can return to, season after season.
"I love modern classics," said Barrett, who is married to Tod Brilliant, communications director of the Post Carbon Institute in Santa Rosa. "It's a piece that you can pull blindly from your closet, and it will look good with whatever you're wearing."