Registration has opened for the third annual Giro Bello, a benefit bike ride put on by the Rotary Club of Santa Rosa.

The ride, scheduled for July 6, starts and finishes at the O'Reilly Media Campus in Sebastopol.

The beneficiaries include Social Advocates for Youth, YWCA Womens Shelter, Polio Plus and the Sonoma County Vet Connect, with an additional $17,000 raised for college scholarships.

The ride is limited to 1,500 participants, who will receive a T-shirt, a post-ride meal and a beverage.

The cost is $55 for the 28-mile ride, $75 for the 66-mile ride and $95 for the 102-mile ride. Registration is at