Santa Rosa firm Factory VFX behind Hollywood movie magic

  • Visual effects artist Nick Cerniglia works on a crash scene at the company's Santa Rosa office.

Though few moviegoers will notice it, a key scene in the Owen Wilson/Vince Vaughn comedy "The Internship" was created partially in a nondescript southwest Santa Rosa office building.

In the film, Wilson's character is supposed to be talking to another character in front of a twinkling San Francisco skyline. But during filming, the evening sky was characteristically foggy, making the background flat and grey.

Enter Factory VFX. The Santa Rosa visual effects company lightened the sky and added city lights, making the scene much more picturesque.

Company founder Eric Christensen, who served as on-set visual effects supervisor on the film, said Factory VFX digitally touched up many scenes in the movie.

"That film was the most rewarding," Christensen said. "From start to finish, that was our baby."

Christensen, 44, a Cardinal Newman and San Francisco State graduate, has carved out a niche for top-quality yet affordable visual effects in his hometown of Santa Rosa. Many Hollywood movie studios have outsourced visual effects work to India and China, he said.

"I noticed that outsourcing was becoming prevalent in this business," he said. "I figured, let's give studios a domestic resource. Our entire company is based on work gone bad overseas."

After working on more than 20 feature films as a digital artist at George Lucas' Industrial Light & Magic, Christensen left in 2006 and started RotoFactory, which services other visual effects studios. Three years later, he launched Factory VFX to work directly on movie productions.

The two companies share office space and 12 full-time employees, but can tap into a pool of talented local visual effects artists and expand to more than 30 during a project. Though most movie studios are located in Southern California, many visual effects shops are based in a Bay Area cluster known as Hollywood North.

In late 2009, Christensen moved part of the business to New Orleans, which offers better tax credits than California for film production.

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