Herman A. "Herm" Jensen came from a time when a good name and a strong handshake started lasting friendships and business relationships.
Jensen, a lifelong resident of Petaluma, died Feb. 27 at the Golden Living Center convalescent hospital in Petaluma. He was 86.
When his father emigrated from Copenhagen, Denmark, he embraced American culture, joining several service groups and developing relationships.
"So when my dad went out on his own, and even through school, he was well known," said Craig Jensen of his father. "The good name my grandfather established, my dad benefitted from.
"He honored being a Jensen."
Jensen was born, raised and educated in Petaluma, graduating from Petaluma High School in 1944. After graduation, he immediately enlisted in the Navy and served in the Pacific during WWII. He served on a supply ship that delivered food and goods to troops in the Philippines.
After returning home in 1946, Jensen began working for his father in the family's Coca-Cola Bottling and distribution company in Petaluma.
Ten years later, he went out on his own, founding the L&F Distribution Company, which distributed beer and wine in and around Sonoma County for over 20 years.
"Serving the public was, to him, not a job, but serving friends who he'd made through the years," Craig Jensen said.
Shop owners on his route enjoyed his visits, said his son, who occasionally accompanied him.