Lowell Cohn: It's not a must-win, but 49ers better beat Colts today

Today's game against the Indianapolis Colts is a must-win game for the 49ers.

What I just wrote is a clich? one of the worst sports clich? — and the world is cluttered with crummy sports clich? — "The 49ers just need to play 49ers football." If the 49ers lose today, it would be their second loss. Two losses is not a tragedy.

Believe me, the 49ers will lose at least two games this season and they still could win the Super Bowl.

So, this game isn't a must-win game in the usual sense — that the 49ers are out of contention if they get beaten. But it's still a must-win game — and I apologize for the clich?

What are we talking about with this must-win stuff?

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