Tattoos gaining mainstream ground

  • Tattoo artist Mike Pritchett works on completing Ozzy Jimenez's first tattoo at Matchless Tattoo in Sebastopol on Friday, September 6, 2013. (Conner Jay/The Press Democrat)

Kate Wilder, a cosmetologist, got her first tattoo when she was 18. Penny Ferry, a retired retailer, got hers when she was 67.

Neither woman was a sailor out on a bender, as might fit the old tattoo mythology, although Wilder's 12 tattoos now include an anchor as a nod to her Navy grandfather.

Ferry has only one, a dragonfly on her wrist, in memory of her daughter, Morgan, who died of cancer at age 38.

Tattoos Going Mainstream


Once the result of a wild night or whim, tattoos have gone mainstream and are now considered wearable art, a permanent accessory and a way to celebrate a milestone, declare your love, flaunt your individuality or honor a loved one.

One in five American adults now has a tattoo, according to a Harris Interactive survey.

In her book "Bodies of Subversion: A Secret History of Women and Tattoo," Margot Mifflin reports tattoos are now favored more by women, with 23 percent of women sporting "tats" and 19 percent of men. And a growing number of the tattooed are middle-aged.

Madame Chinchilla, who runs the Triangle Tattoo Art and Museum in Fort Bragg, has been injecting pigment for 27 years. Her clients range in age from 18 to 70, and she thinks the resurgence of interest comes from the media showing off tattooed celebrities and giving "the general public open permission to jump on the bandwagon."

Some tattoo seekers, she said, want to "join the tattoo club" and copy the style of friends and rock stars. More opt for personal expressions, in the form of designs or meaningful quotes.

Chinchilla's most memorable works celebrate a mastectomy or other major scar, like the client who had Chinchilla decorate her mastectomy scar with a redwood branch.

"The tattoo taboo is waning," said Mike Pritchett, owner of Matchless Tattoo in Sebastopol, while coloring in a rose on a young woman's arm with a needle that looked like a dentist drill.

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