David Ramey may not be a trapeze artist or a tight-rope walker, but he's a risk taker, a bold and audacious one at that.
Ramey, 62, is the head poobah of Ramey Wine Cellars in Healdsburg. He likes being his own boss and prefers khakis to pinstripes. He's tall, 6-foot-1, and casual is his style — a tweed shirt, khakis and sandals that look like a highbrow version of Birkenstocks.
The intrepid guru makes classy wines with his own label, but he's also raising the caliber of other brands in Wine Country, often anonymously. Ramey is the wine consultant for seven brands, in some cases under the radar.
Rodney Strong Vineyards in Healdsburg, however, is one client who keeps Ramey's name on its materials, and the consultant is turning heads with the winery's top-tier bottlings and the Davis Bynum brand it acquired.
"They just ask for my advice and it's financially well worth it," Ramey said. "I enjoy helping my clients because they see the results, and it's positive for everybody."
What's Ramey's high-priced advice? In a nutshell, be a risk-taker.
"What I often find in colleagues is that they're operating more from a place of fear rather than one of progression or optimism," he said.
Ramey sometimes experiments with a controlled variable — one lot, say, of his total bottling.
"The fear (of my colleagues) is that you're going to make bad wine, that there's going to be spoilage and people will lose their jobs," he said. "And if that fear is greater than their commitment to making great wine, they'll make safe wine."
Ramey is not a fan of "safe."
"How did General Motors get itself in trouble?" he asked. "Through making safe, unimaginative cars."
Then he added, with a sly grin, "You can't steal a base in baseball without risk. ... You can't throw a strike without risking someone might get a hit."
Is it risky to experiment with 5 percent of the total bottling?
"I suppose ... but not really because I'm not going to make bad wine," he said. "It's still usable wine, just different."
Ramey produces 35,000 cases yearly, and he has been making wine for 35 years. "You pick up an idea here and there. You set up an experiment and find out what's better," he said.
The vintner's curiosity led him to France early on, to explore traditional winemaking techniques.
"If you do what I've done, if you've taken the time to learn French, work in France and freeze your toes in Burgundian cellars in February, you'd find that old-world techniques work with new-world fruit," he said.
Ramey said his colleagues often argue that you can't compare California to France, that it's apples and oranges ... but he begs to differ.
"If you're an American chef, that would mean you would have nothing to learn from classical techniques of France or Italy," he said. "We didn't invent sauces, but we can adapt them for our own food."
Winemaker Greg Morthole works with Ramey at Rodney Strong, and he says, "While most winemakers are free thinkers, it is hard to get away from dogma, which the industry is filled with. So his experience has challenged the status quo when it seems to part from logic or experience."
What do Californians buy?
Products sold at California dispensaries, April-June 2017
$375 million on cannabis flowers
$170 million on concentrates
$82 million on edibles
$34 million in pre-rolled joints
$20 million on other products like devices and apparel
Source: BDS Analytics
Best selling cannabis strains at California dispensaries, April-June 2017
1. Blue Dream
2. Golden Goat
3. Durban Poison
4. Gorilla Glue
5. Green Crack
7. Mob Boss
8. Lemon Skunk
9. Gorilla Glue #4
10. Sour Diesel
Source: BDS Analytics
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