The board of directors of Sonoma Clean Power filled 13 spots on two key public advisory panels Wednesday without a single Latino face, causing some board members to question the outreach effort to recruit volunteers.
"Given that this is 40 percent of our population — soon to be 50 percent — this is a huge oversight ... We blew it, quite frankly," said Director Shirlee Zane, one of two members from the Sonoma County Board of Supervisors.
CEO Geof Syphers defended his recruitment effort, saying he had placed advertisements and public service announcements with major local newspapers and radio stations and posted the unpaid positions on the Internet, but he admitted he had not approached the newspaper La Voz or radio station KBBF-FM, both bilingual news outlets popular with local Hispanics.
"I share your concern and would have liked to have had some more applicants from that community," he told Zane, "and I would like to do better next time."
Sonoma Clean Power hopes to begin offering electricity to its first customers, mostly businesses in Sonoma County and several of its cities — Sonoma, Santa Rosa, Cotati, Windsor and Sebastopol — in May. The bulk of residential customers will join in stages by 2016. The agency will compete directly with PG&E and customers are free to chose to remain with the older utility.
Zane said the lack of Latino representation on Clean Power committees could hurt the participation rate if PG&E does aggressive marketing in Spanish.
The eight board members appeared to agree with Zane's dismay at the lack of diversity on the panels, one of which is designed to advise on rates and the other on business policies at the fledgling county power agency, but they disagreed on how to remedy the problem.
Several, including Chairwoman Susan Gorin, the other representative from the Board of Supervisors, suggested appointing a non-voting liaison from the Latino community, with an eye toward appointing that person to a voting position when one comes open.
Others, however, dismissed that idea.
"You're going to say 'you can come to the meetings, but you can't vote?' I think that's an insult," said Director Jake Ours, a Santa Rosa City Council member.