Gullixson: Undercover boss comes to Sonoma State

  • California State University Chancellor Timothy P. White, right, speaks with California Gov. Jerry Brown at a meeting of the trustees of the CSU system in Long Beach, Calif., Thursday, Sept. 24, 2013. (AP Photo/Reed Saxon)

As a group of parents and prospective students were taking part in a tour of Sonoma State University on Wednesday, they suddenly discovered a broad-shouldered man in a suit standing among them.

"Who are you?" a mother inquired.

The man explained that he was a California State University employee who just wanted to learn more about the campus.

"So, tell me why would I want to send my daughter to a CSU school?" the mother inquired.

The result was a conversation that probably included more information than she was expecting. The gentleman introduced himself as Timothy White, the head of the entire 23-campus California State University system.

White, who was making his first formal visit to the Rohnert Park campus since becoming CSU chancellor in December, is not shy about doing a little undercover work. Some may remember that two years ago, he was featured in the season-ending finale of the CBS show "Undercover Boss."

At the time, with a camera crew in tow, White donned a number of disguises while spending a week doing a variety of jobs across UC Riverside, including posing as a track coach, as a clerk at the college's science library, and, yes, even a campus tour guide. No one recognized him as the school's chancellor. His efforts included cutting his hair, wearing a false mustache and glasses and inserting false teeth. He even wore a purple earring.

"For me, it is very satisfying to know that doing this show — something of a risk and not without controversy — turned into something so powerful," White told a campus reporter at the time. He said it was a great way to tell the university's story.

It also resulted in some needed changes, including the accelerated replacement of the school's worn track. "The more we can do that, the more people will understand the importance and power of public education for the future of America," he said at the time.

After his reconnaissance efforts at Sonoma State last week, White meet with The Press Democrat Editorial Board, where he explained his comfort in spending time among students. They share a common background.

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