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Santa Rosa's SRC Cables sold to Connecticut tech company

SRC Cables, a 27-year-old Santa Rosa company that makes specialized cables used in many high-tech products, has been acquired by a Connecticut technology company.

Winchester Electronics Corp., based in Middlebury, Conn., announced a deal Tuesday to purchase SRC Cables. Financial terms were not disclosed.

The deal will enable SRC Cables to expand, said Dan Hirschnitz, former owner of SRC who is staying on as general manager. Winchester approached SRC about the takeover, which went into effect Oct. 25, he said.

"I wanted to help the company grow, and felt like I needed a national presence, a national sales team," Hirschnitz said. "I've had companies come to me throughout the 20 years I've been here to talk about buying us out, and no one ever had the right fit for me, which is the marketing and sales team that will help us grow."

SRC Cables makes high-performance flexible and semi-rigid cable assemblies. Its products are used in the test and measurement, data communications, military, aerospace and medical technology markets. With about 16 employees, it manufactures products in Santa Rosa, Hirschnitz said.

The company is likely to expand after the takeover because it will have the option to send some manufacturing projects overseas, enabling the company to serve larger firms.

"I've lost customers in the past as their volume had gotten bigger, so this will give me the ability to not lose those customers," Hirschnitz said.

Instead, he'll be able to send those assignments to Winchester's network, which has manufacturing facilities in China, Malaysia and Mexico. That won't diminish the need for manufacturing workers in Santa Rosa because smaller companies still prefer to have products assembled here, Hirschnitz said.

The company was founded in 1986 by Hirschnitz's father, Rudy Hirschnitz, a former machinist who rose into management roles at Hewlett-Packard. Dan Hirschnitz, a former H-P production supervisor, joined the company in 1990 and was named president in 1992 when his father launched Quality Machine Engineering, a high-end machine shop.

Winchester designs and manufactures connectors and cables for similar markets. Since its 2006 acquisition by Audax Private Equity, the company has purchased seven companies, including Advanced Interconnect in Franklin, Mass., and Kings Electronics of Rock Hill, S.C., in 2007; Electrical Specialty Products of Spartanburg, S.C., and Clements National Co. of Broadview, Ill., in 2012; and Continental Connector Co. of Hatfield, Penn., and Bomar Interconnect Products of Ledgewood, N.J., this year.


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