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Sonoma hotel limitation measure appears headed for defeat

  • No on Measure B supporters Nicki Naylor, left Carl MacPetrie, and Dan Parks await final voting results at Enoteca Della Santina wine bar, where supporters gathered to wait for election night results, in Sonoma, Calif., on November 19, 2013. (Alvin Jornada / The Press Democrat)

A controversial ballot measure that would limit hotel growth in Sonoma appeared headed for defeat Tuesday night, deflating proponents who argued that without such restrictions the city of 10,000 is in danger of being overrun by development and tourists.

What election officials called semifinal official results showed Measure B losing by just 92 votes, with 51.3 percent of ballots cast rejecting the measure.

Of the 3,623 ballots cast, 1,853 went against Measure B, according to Sonoma County's Registrar of Voters.

Measure B Vote In Sonoma


Supporting the Hotel Limitation Measure were 1,761 Sonoma voters, or 48.7 percent.

An unknown number of provisional ballots, as well as mail-in ballots dropped off at polling places, are yet to be counted. Neither backers nor opponents of Measure B expected the remaining votes to change the outcome.

"In the end, voters concluded that Sonoma doesn't have a hotel problem," said Nancy Simpson, campaign coordinator for Protect Sonoma, which opposed the measure. "What we should do is work together to protect the community we love."

Larry Barnett, a former mayor of the city who sank $25,000 of his own money to back Measure B, said the debate over Measure B improved the city, despite the outcome.

"I'm disappointed, but I think that we brought an issue before the community that has changed the dialogue about tourism and growth in town," Barnett said. "The whole idea of an initiative was to give the community a chance to explore the issue and have their say."

Measure B would make it exceedingly difficult to build a hotel with more than 25 rooms in Sonoma or expand an existing one beyond that threshold. The measure was viewed as a referendum on the city's future and was closely monitored in other communities that struggle to find a balance between tourism and services catering to locals.

Proponents said the initiative would help preserve Sonoma's quality of life, while opponents argued it would chill economic growth. Campaign spending on the ballot measure topped $150,000, likely making it the most expensive ballot issue campaign in the city's history. Tuesday's special election was expected to cost the city of Sonoma between $28,000 and $33,000.

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