Fewer Americans buying long-term care insurance

  • At Friends House in Santa Rosa, activities director Megan Janet, right, leads retirees, from left, Lila Dowell, John Stegmann and his wife Lucille Stegman, Shirley Mondeau and Don Schilds in a game of bingo, Thursday Dec. 5, 2013. At left corner is CNA Maricela Burton. (Kent Porter / Press Democrat) 2013

What if your golden years should include not only adorable grandkids and sun-kissed cruises, but also a broken hip, a stroke, or Alzheimer's?

Americans seem largely unwilling to plan for such unwelcome possibilities, according to a wide array of people who care for elders or provide financial planning. And this year Americans have dramatically slowed purchases of a source of financial protection against such calamities: long-term care insurance.

The businesses that offer such insurance, which can pay for health-related care at home and in nursing homes, were rocked during the recession.

Several major companies left the market. Costs for existing policies shot up 30 to 50 percent from five years ago, at least partly due to today's low-interest rate environment. As a result, the number of new policies in recent years fell and stayed at about 230,000 a year, less than half the 586,000 that were written at the peak year of 2000.

Now 2013 will mark another decline. Through the end of September, the industry had written just 133,000 policies, down 23 percent from the same period a year earlier, according to new figures from LIMRA, an industry-supported research group in Windsor, Conn. Premiums declined 27 percent to $311 million.

Some of the decline may be due to consumer concerns about the cost of the annual premiums, which averaged about $2,500 last year, said Karen Fisherkeller, an analyst with LIMRA.

"I think consumers also have been shaken up a little bit by the number of carriers who have exited the market and by the rate increases," she said.

Long-term care insurance remains one of several options for those who want to plan for their senior years. Another approach involves new life insurance policies that also provide some long-term care protection. Such policies amount to a small segment of the business but one that has experienced double-digit growth annually over the last four years.

Many seniors simply pay for long-term care out of their own pockets, sometimes by tapping the equity in their houses.

Medicare offers only limited assistance for such care. Instead, the most common payment source for the state's nursing homes is Medi-Cal, part of the federal Medicaid system for those deemed unable to pay for health care.

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