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Viticulture briefs

<b>Dereniuk selected to head Lake County Winery Association</b>

The Lake County Winery Association recently selected Terry Dereniuk to fill the position of executive director.

Dereniuk and her husband own Cat's Paw Vineyard in Kelseyville. For the past two years, she has worked with the Lake County Winegrape Commission as the program manager for their USDA specialty crop grant. She authored the petitions to establish two recently approved American Viticultural Areas, Big Valley District and Kelsey Bench. She holds a degree in business management.

"I am thrilled to be joining the Winery Association as the executive director," said Dereniuk in a statement. "This is such an exciting time for Lake County as the wines continue to garner recognition and awards."

<b>Wine Market Council to hold annual research conferences</b>

Wine Market Council, the nonprofit association of grape growers, wine producers, importers, wholesalers and other affiliated wine businesses, announced the dates for the ninth annual Wine Market Council Research Conferences to be held Jan. 28 in New York and Jan. 31 in Santa Rosa.

This year's conferences will feature the latest U.S. wine consumption trends including data from Wine Market Council's most recent study of high-frequency wine drinkers and wine club members, as well as Nielsen's latest information on sales trends.

Data on the craft beer and craft spirits market, and their interaction with the wine industry, will be presented. In addition, a survey of Wine Market Council member wineries' wine club members will be presented at the Santa Rosa conference.

Conferences are free for members or $125 for non-members. Attendees can register at WineMarketCouncil.com. For information, contact Sherri Fidel at admin@winemarketcouncil.com or 738-8796.


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