As the country crawls its way back from economic troubles, some local charities and nonprofit organizations report that contributions are stabilizing, a reflection of both better times and more focused fundraising strategies.
Even though the traditional charitable gift-giving season was one week shorter this year, thanks to a late Thanksgiving, charity groups say that local residents have in some cases increased their giving. In other cases, a larger pool of donors has made up for smaller individual donations.
"The recession has definitely changed the game," said Hillary Jarcik, development officer for the Redwood Empire Food Bank. "People are reducing their amounts, but more people are giving. We're getting more donors, more community buy-in to what we're doing."
Jarcik said the food bank's annual budget — which she said is a reflection of the local community's need — increased 40 percent during the recession, from $5 million in 2008 to $7 million this year.
One of the ways the food bank meets its year-end goals is through donors who offer challenge grants. On Thursday, Jackson Family Wines offered to match donations dollar for dollar up to $50,000.
At the Boys & Girls Club of Central Sonoma County, the Santa Land program just wrapped up its goal of fulfilling 3,000 gift requests. By midweek, the program had only collected two thirds of those requests.
"There was a week less than we traditionally have between Thanksgiving and Christmas," said Jason Weiss, co-CEO of the Boys & Girls Club.
Even so, Weiss said the organization, which serves 3,000 kids at 28 club locations across Sonoma County, has had a "good year." Weiss said that while donors have given generously this year, the need is also greater.
About 80 percent of the kids served by the Boys & Girls Club are from low-income families, he said.
"Our vision is our work is not done until every child who needs or wants it has a Boys & Girls Club. But we need resources to do that," he said, adding that half of the organization's $5 million budget comes from private donations and half comes from grant funding.
J Mullineaux, vice president for philanthropic planning for the Community Foundation Sonoma County, said that this year more families are doing "deeper philanthropic planning" and that more professional advisers are including philanthropy in their work with clients.
"Referrals to the Community Foundation from advisors have tripled this year, which we see as a good sign," Mullineaux said in an email.
Mullineaux said the end of the year is usually a busy time for philanthropy, with about 40 to 50 percent of donations to the foundation received in the last two months of the year.
"Last year, the Community Foundation made grants of $10 million, most of which were donor-directed," he said, adding that the foundation will likely exceed that amount this year, though it's still too early to say by how much.
"We're definitely busier than we were last year at this time," he said.
The work force reductions that characterized much of the recession since 2009 were a blow to organizations such as the United Way of the Wine Country, which relies on partnerships with local employers for some of its fundraising efforts.
Those who still had jobs and saw some of their co-workers lose theirs ended up giving more, said Mike Kallhoff, the local United Way's president and CEO. Kallhoff said that through the recession, United Way put greater emphasis on the three areas of community need that would attract the most interest from donors: education, health and income management.