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Author Neil Gaiman in Santa Rosa

A quick scan of the venues on author Neil Gaiman's latest book tour reveals the usual suspects: San Francisco, Los Angeles, Seattle, Portland and Phoenix.

In Dallas a few weeks ago, a line of adoring fans wrapped around the block.

And then there's Santa Rosa, where the Brit fantasy writer will give a reading and sign at least several thousand books in a high school auditorium this weekend.

So how did Copperfield's Books pull it off?

"We pitched the heck out of it," said Copperfield's bookseller and former events coordinator Joanna Robinson.


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