Shed — a breakfast and lunch cafe, marketplace and events center open in Healdsburg since mid-April — is not your average Wine Country destination.
Like an artichoke, it boasts multiple layers that must be peeled back slowly before unveiling the secrets of its heart.
"It's not anything people have seen before," said co-owner Cindy Daniel. "So we try to welcome people here and let them know the lay of the land."
At its core, Shed cultivates an appreciation for food as it makes its journey from the farmer's pitchfork through the cook's whisk and onward to the family table.
"For 15 years, we have been on a journey to create a lively venue inspired by good farming, good cooking and good eating," said Daniel, who owns Shed with her husband, Doug Lipton.
If Shed was only one kind of venue, its story would be much easier to convey. On the other hand, having so many elements under one roof is exactly what makes it unique.
"This is a big vision," said General Manager Kenneth Rochford. "People are asking, 'Will this roll out in New York and Chicago?' It's kind of inspiring."
For Rochford, who previously has worked exclusively at wineries, Shed offers a chance to tell stories about all kinds of new products.
"It hits almost all the things I love — community, and the quality of farming and producing," he said. "The concept really resonates with locals."
For Culinary Director Niki Ford, a veteran of Chez Panisse in Berkeley, Shed provides the chance to work with a plant-driven menu balanced by housemade sausage and smoked fish.