A company president usually doesn't show up for an interview wearing a Snoopy T-shirt, but for Craig Schulz, it seems appropriate.
Schulz, the son of "Peanuts" comic strip creator Charles M. Schulz, is president and CEO of Creative Associates, the Santa Rosa company that helps manage the licensing and use of Charlie Brown and the gang.
"I want to keep the integrity of the comic strip alive. I want to keep my dad's legacy alive, and keep it on track," Craig explained.
At its height, the "Peanuts" strip ran in as many as 2,800 newspapers, and even almost 10 years after the cartoonist's death, reprints still run in 1,800 papers, including The Press Democrat.
While the elder Schulz did all the writing and drawing of the strip himself for nearly 50 years, Craig believes he had his own influence on "Peanuts."
"I think Dad lived vicariously through a lot of the things his kids did," he said. "If you look at the comic strip, you'll see that when Snoopy surfs, it's from when I was surfing in L.A. When Snoopy's a helicopter pilot, it's from when I was flying helicopters. When he's riding a motorcycle, it's from my moto-cross career."
Craig, 57, is the cartoonist's middle child of five, and the only one who still lives in Sonoma County, where Charles Schulz lived and worked from 1958 until his death in 2000.
Tall, angular and outwardly shy, like his father, Craig Schulz may be less visible in the community than his stepmother, Charles Schulz's second wife, Jeannie, who maintains an active role in the Schulz Museum and other projects.
But those who know Schulz say he has accomplished a lot in his own quiet way.
"Craig is definitely a very shy individual, but very straightforward, and maybe even a bit more of a Charlie Brown than his father was, in some respects," said Janet Condron, former mayor of Santa Rosa.