RotoFactory, a Santa Rosa startup that creates visual effects for Hollywood movies, is opening a second location in New Orleans, a growing center for film production.

"It's a hot spot right now," said RotoFactory founder and CEO Eric Christensen. "They're getting a lot of production work."

New Orleans also offers tax incentives for movie companies to relocate there. "It's really a great deal," Christensen said.

The new location will be headquarters for a RotoFactory division, Factory VFX, that specializes in 3D and other advanced effects.

RotoFactory opened in 2006 and Factory VFX started last year. They have done work on more than 30 feature films, including "Fantastic 4," "Get Smart," "Enchanted," "The Spiderwick Chronicles," "Nightmare Before Christmas 3D," "Wolverine," "Bedtime Stories," "Escape to Witch Mountain" and "2012."

RotoFactory will keep its location in Santa Rosa, where it has about 10 employees.

Christensen, a digital artist, is a veteran of George Lucas' Industrial Light & Magic. RotoFactory also works on TV shows, commercials and video games.