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When Congress passed a new energy law two years ago, obituaries were written for the incandescent light bulb.

The law set tough efficiency standards, due to take effect in 2012, that no traditional incandescent bulb on the market could meet, and a century-old technology that helped create the modern world seemed to be doomed.

But as it turns out, the obituaries were premature.

Researchers across the country, including in Santa Rosa, have been racing to breathe new life into Thomas Edison's light bulb, a pursuit that accelerated with the new legislation. Amid that footrace, one company is already marketing limited quantities of incandescent bulbs that meet the 2012 standard, and researchers are promising a wave of innovative products over the next few years.

Indeed, the incandescent bulb is turning into a case study of the way government mandates can spur innovation.

"There's a massive misperception that incandescents are going away quickly," said Chris Calwell, a researcher with Ecos Consulting who studies the bulb market. "There have been more incandescent innovations in the last three years than in the last two decades."

The first bulbs to emerge from this push, Philips Lighting's Halogena Energy Savers, are expensive compared with older incandescents. They sell for $5 apiece and more, compared with as little as 25 cents for standard bulbs.

But they are also 30 percent more efficient than older bulbs.

Philips claims that a 70-watt Halogena Energy Saver gives off the same amount of light as a traditional 100-watt bulb and lasts about three times longer, eventually paying for itself.

The line, for now sold exclusively at Home Depot and on Amazon.com, is not as efficient as compact fluorescent light bulbs, which can use 75 percent less energy than old-style bulbs. But the Energy Saver line is finding favor with ecologically conscious consumers who dislike the light from fluorescent bulbs or are bothered by such factors as their slow startup time and mercury content.

"We're experiencing double-digit growth, and we're continuing to expand our assortment," said Jorge Fernandez, the executive who decides what bulbs to stock at Home Depot. "Most of the people that buy that bulb have either bought a CFL and didn't like it, or have identified an area that CFLs don't work in."

For lighting researchers involved in trying to save the incandescent bulb, the goal is to come up with one that matches the energy savings of fluorescent bulbs while keeping the qualities that many consumers seem to like in incandescents, like the color of the light and the ease of using them with dimmers.

"Due to the 2007 federal energy bill that phases out inefficient incandescent light bulbs beginning in 2012, we are finally seeing a race" to develop more efficient ones, said Noah Horowitz, senior scientist with the Natural Resources Defense Council.

Some of the leading work is under way at Deposition Sciences in Santa Rosa. Its technology is a key component of the new Philips bulb line.

Normally, only a small portion of the energy used by an incandescent bulb is converted into light, while the rest is emitted as heat. Deposition Sciences applies special reflective coatings to gas-filled capsules that surround the bulb's filament.

The coatings act as a sort of heat mirror that bounces heat back to the filament, where it is transformed to light.

While the first commercial product achieves only a 30 percent efficiency gain, the company says it has achieved 50 percent in the laboratory. No lighting manufacturer has agreed yet to bring the latest technology to market, but Deposition Sciences hopes to persuade one.

"We built a better mousetrap," said Bob Gray, coating program manager at Deposition Sciences. "Now, we're trying to get people to beat a path to our door."

With the new efficiency standards, experts predict more companies will develop specialized reflective coatings for incandescents. The big three lighting companies -- General Electric, Osram Sylvania and Philips -- are all working on the technology, as are Auer Lighting of Germany and Toshiba of Japan.

And a wave of innovation appears to be coming.

David Cunningham, an inventor in Los Angeles with a track record of putting lighting innovations on the market, has used more than $5 million of his own money to develop a reflective coating and fixture design that he believes could make incandescents 100 percent more efficient.

"There's enormous interest," Cunningham said. "All the major lighting companies want an exclusive as soon as we demonstrate feasibility."

Both Cunningham and Deposition Sciences have been looking into the work of Chunlei Guo, an associate professor of optics at Rochester University, who announced in May that he had used lasers to pit the surface of a tungsten filament. "Our measurements show that the treated filament becomes twice as bright with the same power consumption," Guo said.

And a physics professor at Rensselaer Polytechnic Institute, Shawn-Yu Lin, is also seeing improved incandescent performance by using a high-tech, iridium-coated filament that recycles wasted heat. "The technology can get up to six to seven times more efficient," Lin said.

Despite a decade of campaigns by the government and utilities to persuade people to switch to energy-saving compact fluorescents, incandescent bulbs still occupy an estimated 90 percent of household sockets in the United States. Aside from the aesthetic and practical objections to fluorescents, old-style incandescents have the advantage of being remarkably cheap.

But the cheapest such bulbs are likely to disappear from store shelves between 2012 and 2014, driven off the market by the government's new standard. Compact fluorescents, which can cost as little as $1 apiece, may become the bargain option, with consumers having to spend two or three times as much to get the latest energy-efficient incandescents.

A third technology, making bulbs using light-emitting diodes, promises remarkable gains in efficiency, but it is still expensive.

Prices can exceed $100 for a single LED bulb, and results from a government testing program indicate such bulbs still have performance problems.

That suggests that LEDs -- though widely used in specialized applications like electronic products and, increasingly, street lights -- may not displace incumbent technologies in the home any time soon.

Given how costly the new bulbs are, big lighting companies are moving gradually. Osram will introduce a new line of incandescents in September that are 25 percent more efficient. The bulbs will feature a redesigned capsule with higher-quality gas inside and will sell for a starting price of about $3 -- less then the Philips product already on the market, but they will have shorter life spans. GE also plans to introduce a line of household incandescents that will comply with the new standards.

Calwell of Ecos Consulting predicts "a lot more flavors" of incandescent bulbs coming out in the future. "It's hard to be an industry leader in the crowded CFL field," he said. "But a company could truly differentiate itself with a better incandescent."