We don't just cover the North Bay. We live here.
Did You Know? In the first 10 days of the North Bay fire, nearly 1.5 million people used their mobile devices to visit our sites.
Already a subscriber?
Wow! You read a lot!
Reading enhances confidence, empathy, decision-making, and overall life satisfaction. Keep it up! Subscribe.
Already a subscriber?
Oops, you're out of free articles.
Until next month, you can always look over someone's shoulder at the coffee shop.
Already a subscriber?
We don't just cover the North Bay. We live here.
Did You Know? In the first 10 days of the North Bay fire, we posted 390 stories about the fire. And they were shared nearly 137,000 times.
Already a subscriber?
Supporting the community that supports us.
Obviously you value quality local journalism. Thank you.
Already a subscriber?
Oops, you're out of free articles.
We miss you already! (Subscriptions start at just 99 cents.)
Already a subscriber?

Retail giant Wal-Mart's proposal to supersize its Rohnert Park store could be a boon to shoppers who say the price of groceries is more important than ever in these recessionary times.

"Right now, I am out of work and I am looking for the best deal," said Chris Chagnon of Sebastopol, who was shopping Wednesday at the Safeway store in Rohnert Park. "If they can pull it off, a lot of stores in this area will get a run for their money."

However, Wal-Mart's desire to add a big grocery store to its existing retail outlet could come at the expense of locally owned grocery stores and other chain supermarkets.

"It is not like they will expand and people will start eating more," said Tom Scott, owner of Oliver's Market in Cotati. "It will come out of all of us."

A draft environmental impact report prepared for the Wal-Mart expansion project warns that the upscale Pacific Market, the newest grocery in the area and the closest to Wal-Mart, is the most vulnerable to failure from the effects of the retail behemoth.

Pacific Market officials could not be reached Wednesday for comment.

The public can comment on the environmental impact report at a Thursday night meeting of the Rohnert Park Planning Commission, which begins at 7 p.m. at City Hall. Public comments will be incorporated into a final report, which will be resubmitted to the Planning Commission and City Council. If approved, it will pave the way for a decision on the project itself.

The report states that the earliest that construction could begin is early 2011, and that the work could take up to a year.

Critics contend Wal-Mart pays lower wages and provides fewer benefits than other grocery stores.

"This is a further step down the low road of economic development, the Wall Street consensus that focuses on low wages and low benefit coverage," said Ben Boyce, president of the Sonoma County Living Wage Coalition. "It puts tremendous pressure on the grocery stores in the area that have fair labor practices."

Wal-Mart is proposing adding 35,000 square feet to its Rohnert Park store for a full-size grocery store, making the facility into the only Wal-Mart Supercenter in Sonoma County. It would have 167,000 square feet.

The store opened in 1992 and a second Wal-Mart opened in 2000 in Windsor. The nearest Wal-Mart Supercenter now is in American Canyon in Napa County.

The environmental impact report estimated a Rohnert Park supercenter would generate about an additional $23 million a year in sales, drawing from an area in which $263 million was spent on groceries in 2008.

The grocery store would be smaller than the Safeway now in Rohnert Park but larger than most of the locally-owned stores, such as Pacific Market and Oliver's Market. The current Wal-Mart already stocks many items sold in conventional supermarkets.

The consultant who prepared the report said a larger Wal-Mart would draw most of its grocery shoppers from Rohnert Park, Cotati, Petaluma, Sebastopol and Santa Rosa and generate an additional 11,900 trips to Wal-Mart a week.

Wal-Mart sales would affect most grocery stores in that area, but Pacific Market in Rohnert Park was singled out.

"Given the potential for short-term losses, this store could be at risk of closure in the short term, due to the combination of poor sales and proximity," the report said.

Oliver's owner Scott said Pacific and other locally owned stores offer outlets for local wineries, cheesemakers and growers that chain stores don't.

"I don't think they will threaten our business, but let's say something happens and Pacific Market can't weather the storm. We will not get that store back," Scott said. "A little guy can't do it."

Shoppers at Pacific Market on Wednesday also expressed their support.

"I would be pretty bummed, I like to support local businesses and local farmers," said Stephanie Shelton of Rohnert Park.

"If it closes, it would be a loss to the community," said Joel Walter of Cotati. "It's a lot easier for people to come here than to go to the other side of the freeway."

Pacific Market shopper Barnaby O'Leary of Rohnert Park, however, said that while he likes the store, price is an issue.

"I am 70, retired and on Social Security with a small, diminishing pension," O'Leary said. "There may be times of the month I have to watch it. I won't rule it out."