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Santa Rosa races to fund upgrade for aging mall before money dries up

  • The rotating iconic symbol of Coddingtown, Jan 22. 2011, one oldest malls north of San Francisco along the California coast, was opened in 1961. While much has been done to update parts of the facade, Macy's, one of the anchor retailers, appear mostly unchanged from historical photos. (Kent Porter / The Press Democrat) 2011

Santa Rosa's redevelopment agency is racing to approve a $2.2 million low-interest loan to the nation's largest mall owner, Simon Property Group, in hopes of boosting the fortunes of the aging Coddingtown mall.

City staffers, who have been working on the deal with mall representatives for about two months, accelerated the loan approval in an effort to spend the money before Gov. Jerry Brown diverts it to bail out the cash-strapped state, said David Gouin, the city's director of economic development and housing.

The goal of the loan is to jumpstart upgrades needed to draw new tenants to the struggling 1960s era mall, including a brewery and restaurant interested in opening in the former Narsi's Hofbrau space. It would also give the mall's corporate owners an incentive to boost their own investment in the property.

"We're trying to stimulate the reuse of an underutilized retail asset in a recessionary economy," Gouin said.

The proposal may anger redevelopment critics who for years have questioned whether taxpayers should make loans to Fortune 500 corporations. The Indianapolis-based Simon Property Group had a total market value of $56 billion in 2009, and earned profits of $309 million.

The company owns the downtown Santa Rosa Plaza and Petaluma Outlets, and bought a 50 percent stake in Coddingtown in 2005. Simon has made no secret of its interest in tapping public dollars raised from the sprawling Gateways redevelopment district, which covers 1,335 acres of the city's urban areas, including Coddingtown.

Redevelopment programs are intended to use increases in property tax revenue to finance public and private improvements that help eliminate blight and increase economic productivity of commercial and industrial areas.

Redevelopment districts don't increase tax rates but benefit when property values rise. That increase is referred to as the "tax increment."

Simon officials in 2006 lobbied the city to use future tax dollars from the new district to help build a parking garage at the mall. A lawsuit challenging the district's legitimacy held that up for years, and the subsequent recession put a crimp in Simon's plans for a multi-million makeover of Coddingtown.

After the suit was resolved in 2009, the agency started planning how to spend the tax revenue generated in the district.


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