Vernon Davis is hawking T-shirts commemorating his 49ers debut today in his native Washington, D.C.
"Have you seen 'em? Do you like 'em?" Davis asked Thursday. "It's like 25 bucks, or it should be."
Actually, they're $35 on his website. But who's counting anything but 49ers' victories these days?
Here's something else Davis is selling: An unselfish attitude despite fewer receptions.
He hasn't had more than three catches in each of the past three games. His team-first mentality is being tested. That doesn't mean he has to enjoy being double teamed, often by cornerbacks and safeties.
"I hate it. It sucks," Davis said. "It sucks because I definitely want to get my hands on the ball so I can help my team win games. But if I don't and we're winning, I'll take that."
Davis has long since abandoned the persona that got him kicked off the Candlestick Park field by then-coach Mike Singletary during a 2008 game against Seattle.
The closest he's come to whining about his role this season was after the 49ers' only loss — 27-24 in overtime against Dallas on Sept.18 — when he suggested coaches utilize all the team's weapons.
A five-game win streak has ensued. Selfish words have not.
"Yes, it means a lot to me to be 6-1, because I've never been in this position," Davis said. "If I can ... get into the Super Bowl and be the Super Bowl MVP, that means a lot more to me."
Yes, the term Super Bowl has sneaked into some 49ers players' quotes. Nobody is guaranteeing a trip to Indianapolis on Feb.5, or even an end to the 49ers' eight-season playoff drought. But optimistic goals are emerging.
That is why Davis can accept his role as a muted playmaker and "team guy." That said, he wouldn't mind a breakout game in his first trip to FedEx Field. One friend texted him a request: two touchdowns, 160 yards.
"I look forward to seeing my family. I also look forward to coming out with a victory," said Davis, who's corralled a whopping 90 tickets. "I know the Redskins have a good squad over there, and we definitely can't go to sleep on those guys."
The Redskins (3-4) are on a three-game losing streak, and they are well aware of Davis' potential.
Cornerback DeAngelo Hall said this week's scouting report revealed how the 49ers' tight ends, including Davis and Delanie Walker, have faster 40-yard dash times than the wide receivers. Davis' time was listed at 4.37 seconds, Walker's at 4.5 and starting wide receiver Michael Crabtree's at 4.52, according to Hall.
"It's special when you have tight ends that run like receivers," Hall said. "That's rare to find. Those guys are definitely gifted athletes, and when they get the ball in their hands, they're special."
Davis' production has slowed amid the running game's emergence. His blocking skills have been more in need.
But he still has a team-high 27 receptions for 298 yards and three touchdowns. That isn't far off his normal pace; he totaled 32 receptions through seven games each of the previous two seasons.
Offensive coordinator Greg Roman has noted that Davis draws extra attention from defenses, thus freeing up other receivers. Roman said Davis drew triple coverage on Walker's go-ahead touchdown catch in an Oct.16 win at Detroit.