The Press Democrat on Tuesday announced the creation of the PD Media Lab, a digital advertising and marketing agency that builds and hosts custom websites for local businesses.

The unit, overseen by Digital Director Greg Retsinas, specializes in search engine optimization, mobile and tablet platforms, social media and reputation management, e-commerce and digital advertising.

"We've been building successful websites and mobile sites for our own business," Press Democrat publisher Bruce Kyse said in a statement. "Now we can give other businesses the opportunity to benefit from our experience and expertise."

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