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Petaluma group rejects $10,000 negotiated from shopping center developer

A Petaluma nonprofit group has rejected a $10,000 donation offered by an organization opposed to big-box stores, saying it wants to avoid potential backlash from the deal.

Heritage Homes of Petaluma board members voted 7-1 to turn down the donation from the Petaluma Neighborhood Association because it "wasn't in alignment" with the group's mission of protecting historic structures.

The PNA reached a settlement last month with Merlone Geier Partners, developers of the Friedman's-based Deer Creek Village shopping center, in which the PNA would drop its legal challenges to the project in exchange for $191,000 in concessions.

PNA leader and west Petaluma resident Paul Francis successfully negotiated contributions from Merlone Geier for three interests: $30,000 to a city tree planting fund, $25,000 to the Petaluma River Heritage Center and $10,000 to Heritage Homes.

The agreement also obligates Merlone Geier to pay $36,000 to the PNA's law firm and fund $110,000 in improvements to the Lynch Creek bike and pedestrian trail, traffic calming measures on Rushmore Avenue and crosswalks and pedestrian signals at Rainier Avenue and Maria Drive near the project.

Heritage Homes president Alicia Wallace said her board decided the money -- as useful as $10,000 could be -- didn't fit in with the group's objectives.

"We're trying to do something positive," she said. "Not that this settlement is not going to do positive things, but just in general, there's going to be a lot of people upset about it. I'm happy the money is going to the community … but we as a group don't feel it's in alignment with our mission."

She acknowledged that some board members were leery of accepting the money because of negative community reaction to the PNA's 2010 settlement of its lawsuit opposing the Target shopping center on East Washington Street.

In that, the PNA agreed to drop its suit in exchange for $50,000 in legal fees and a $100,000 no-strings-attached payment to Francis and Matt Maguire, the other PNA leaders in that fight. The pair were the target of ire from some members of the community who called their tactics extortion.

"If it got as ugly as the Target settlement, people needed to know how we felt about" accepting the money, Wallace said. "We didn't want it to be seen as negative or that Heritage Homes was tied to it in any way."

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