Dating not a game in Sonoma County

Zach Peterson's new dating-mobile is not the fast Nissan 350Z once parked in his garage. The sporty showcar may have been a bit of a chick magnet. But the 32-year-old bachelor from Sebastopol worried that it wasn't necessarily attracting the kind of woman he really wanted to spend time with.

So now Peterson is experimenting by driving up for dates in an orange VW Bug, a ride sure to repel gold-diggers more interested in his bank account than in who he is inside.

"I've dated women who size you up for money and your success. You can see them a mile away," said Peterson, a successful plumbing contractor. "Our society is so based on where you're at. ... I'm sick of it so I'm doing a little reverse psychology."

Peterson's increasingly calculated search for Ms. Right is a far cry from TV's "Bachelor Ben" Flajnik. The 29-year-old Sonoma winemaker on Monday will supposedly pick his life partner based on an elaborate made-for-TV public mating ritual that began in a Wine Country mansion with a dream dance card of 25 carefully sifted and meticulously made-up beauties, one of whom rode in on a horse.

As Flajnik finally prepares to declare his intentions either for the dimpled equestrian Lindzi or the ravishing in-it-to-win-it Courtney, eligible millennials like Peterson ply the real-life dating waters in Wine Country the old-fashioned way, ever hopeful that the current will eventually carry them to the right one.

But without network assistance, a lavish travel and wardrobe budget and a greenhouse full of roses, it's not always easy for discriminating guys to find someone they really click with.

"It's hard to meet somebody. It really is," lamented Jeff Sears, 29, a Sonoma State grad and co-owner of LiveFit Boot Camp. "I'm also picky. But with a divorce rate of 50 percent, I don't want to invest in the wrong person. I'm looking for someone I can spend the rest of my life with. I'm not looking to date around. But sometimes you have to date around to find that person."

Sears has eliminated the club scene as a fruitful hunting ground.

"I've always been able to meet women, but recently it's become more difficult now that I'm out of college and out in the working world. I'm not a bar goer and I'm not a partyer. A lot of people meet girls at bars and clubs, but that's not going to be my kind of girl."

It's a familiar refrain to Kevin Lewis, a 28-year-old fellow at the Berkman Center for Internet and Society at Harvard, where he's doing his doctoral research in sociology on how couples connect in the early stages of courtship.

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